Bankole Ajibabi Omotoso (21 April 1943 – 19 July 2023), also known as Kole Omotoso, was a Nigerian writer and intellectual best known for his works of fiction and in South Africa as the "Yebo Gogo man" in adverts for the telecommunications company Vodacom.[1] His written work is known for its dedication and commitment to fusing a socio-political reappraisal of Africa and respect for human dignity into most of his works.
Omotoso returned to Ibadan to lecture in the department of Arabic and Islamic studies (1972–1976), then moved to the University of Ife to work in drama (1976–1988).[8] He was founding general secretary of the Association of Nigerian Authors (ANA), established in 1981, and subsequently took over from Chinua Achebe as the organisation's president (1986–1988).[9][10] During his tenure, Omotoso "demonstrated unwavering dedication to ANA's mission of fostering a dynamic community of creative writers, founded on the principles of free expression and ethical integrity."[11]
He became a writer for various magazines (including West Africa) in the 1970s and was well known among Nigeria's literate elites. His major themes include interracial marriage, comic aspects of the Biafran-Nigerian conflict, and the human condition—as exemplified in friendship between the Yoruba and the Igbo and in relationships between children and parents.
In the mid-1990s and 2010s, Omotoso appeared as the "Yebo Gogo man" in a number of television advertisements for Vodacom mobile phones,[1][18][19][20] which led him to being described by Nelson Mandela, whom he first met in 1991, as "the most photographed man in South Africa".[7] In the 1997 television drama film Mandela and de Klerk, Omotoso was cast as Govan Mbeki, Mandela's fellow prisoner on Robben Island.[21]
Omotoso lived in Centurion, Gauteng, South Africa.[1] With his first wife, the late Marguerita Rice – an architect and urban planner, originally from Barbados – he had three children: engineer Pelayo Omotoso, filmmaker Akin Omotoso and writer Yewande Omotoso.[22] His second marriage was to Bukky Omotoso.[23]
Kole Omotoso died after a long period of illness on 19 July 2023, at the age of 80, in Johannesburg, as reported by his son Akin.[24][25][26]
Themes
Omotoso grew up during the rising tide of radical nationalism and was enamored by the potential that lay in the future of his country. His fiction ranges widely over the human condition, and themes include intergenerational and interracial relationships. Recalling taking on Omotoso's first two books for the Heinemann African Writers Series, publisher James Currey said: "His writing had style and elegance and gave one hopes that here was a new voice from Africa."[27] Omotoso's 1974 novel Fella's Choice is an early example of Nigerian detective fiction. However, with the ascent of social and political decay, a few years after independence, he became deeply interested in writing about fiction. Fiction was an avenue that exists apart from the decay of real life and where deep reconstructions about life and ideas come true. It was also an avenue to experiment on social and political ideas for societal change and advancement. Omotoso's non-fiction is wide-ranging in subject matter.
Among Omotoso's best known works are Just Before Dawn (1988), characterised as a "masterpiece of the hybrid genre of 'faction'", and Season of Migration to the South (1994), "a searing political and intellectual reminiscence on the historic emergence of the Nigerian Diaspora in Africa and the rest of the world."[28] Other titles considered significant include The Edifice and The Combat, and Toyin Falola observes: "Each piece of his work thoroughly analyses the human condition by digging into topics such as personal identity, cultural dynamics, and the intricacies inherent in post-colonial African society."[29]
^Omotosho, A.A.D. (1972). Ali Ahmad Ba-Kathir, a contemporary conservative Arab writer - an appraisal of his main novels and plays (Thesis). University of Edinburgh. hdl:1842/18513.
^"Kole Omotoso". Stellenboschwriters.com. Retrieved 6 July 2010.
