Kim McCosker is an Australian author, responsible for the popular 4 Ingredients series of cookbooks.[1]
4 Ingredients
Kim McCosker has been called "cooking's J. K. Rowling."[2] After being turned down by every major publisher in Australia, she self-published her first cookbook, 4 Ingredients, which went on to become the best selling self-published book in Australian history, selling 400,000 copies in 2007 alone and placing second in overall sales only to Rowling's Harry Potter and the Deathly Hallows released the same year.[2]
4 Ingredients has gone on to reach a total sales mark of over 3 million copies.[3] The initial 4 Ingredients book has spawned 37 cookbooks and made 4 Ingredients a very successful publishing house and one of the most trusted cookbook brands in Australia.
The collective sales across all titles now exceeds 9 million copies. The brand's popularity having extended to a cookware range, 4 IngredientsiPhone app.[1] and large social media reach; with an active daily presence on Facebook, Instagram, Pinterest and their own website.
The popularity of the 4 Ingredients series has also led to a 4 Ingredients television series, hosted by McCosker, and broadcast in 24 countries including Australia, Africa, the UK, and New Zealand.
In 2020 4 Ingredients has significant market penetration, brand awareness and relevancy. It appears people's interest in cooking at home is only intensifying, along with their love of all things easy!
