Keep It Simple is the thirty-third album by Northern Irish singer/songwriter Van Morrison, released in the UK on 17 March 2008 and in the US on 1 April 2008. It was Morrison's first US Top 10 album, and made the Top 10 in the UK, Canada and in some European countries. It was his first studio album of all new original material since Back on Top (1999), and includes elements of jazz, folk, blues, celtic, country, soul and gospel.
Composition
Morrison said that that album has "got elements of blues, folk, gospel - all my influences . . . Curtis Mayfield. It's got a lot of inspiration from various things I was inspired by out there, but it comes out like a new album."[1][2] Unlike his preceding releases, the album was entirely self-penned, with Morrison saying, "I felt I had something to say with these songs."[3] Morrison said of the track "That's Entrainment", "Entrainment is when you connect with the music. Entrainment is really what I'm getting at in the music. It's kind of when you're in the present moment - you're here - with no past or future."[4]
"Entrainment" was played for the first time, at the beginning of the second hour, on Chris EvansBBC Radio 2 Drivetime show on Wednesday, 30 January, with Evans commenting: "The new Van Morrison album came with a shoot-to-kill warning if played before a certain date, but that's now been lifted so we can play it."[7] On 8 March, Morrison gave an interview on BBC Radio 4's Today show, and an hour long interview on the Paul Jones show on BBC Two Radio.[8][9] On 15 March, Morrison performed all of the songs from the album on concert broadcast on BBC Radio 2.[10]
The album was released on 17 March by Exile Productions Ltd./Polydor in the UK and on the Lost Highway Records label on 1 April in the US. His previous studio album Pay the Devil was also released on the Lost Highway label, in March 2006.
On its first week of release the album reached No. 10 on the US charts, which was Morrison's highest placement in the US at that point.[20][21] His previous highest charting effort was his sixth solo album, Saint Dominic's Preview, which rose to No. 15 in 1972. In 2016, Keep Me Singing would rise to No. 9, his best score to date.
Most critics responded favourably with four star ratings from The Star, The Sun, The Times and Uncut. "There's a certain grace to Van's stripped-back band", one review found, "and as always he evokes images of sorrow and anguish, but with such beauty and warmth that you can't help but smile when you hear them."[22]Rolling Stone notes how "the band settles into a groove while Morrison lifts off into the trancelike realm he calls 'entrainment'."[23]The Guardian praised Morrison's "velvety gargle", and the many "tasteful, blues-by-numbers shuffles", but concluded, "Perhaps a spot more complication for album 34 might help."[24]
