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KSCL
Shreveport, Louisiana; United States;
Broadcast area	Shreveport-Bossier City
Frequency	91.3 MHz
Programming
Language(s)	English
Format	Album Adult Alternative
Ownership
Owner	Louisiana State University and A&M College
History
First air date	March 19, 1976
Call sign meaning	"Sentenary [sic] College of Louisiana"
Technical information
Licensing authority	FCC
Facility ID	9758
Class	A
ERP	2,600 watts
HAAT	56 meters
Links
Public license information	Public file; LMS;
Website	www.centenary.edu/kscl/

KSCL (91.3 FM) is an Album Adult Alternative station broadcasting from the campus of Centenary College of Louisiana in Shreveport, Louisiana, United States. The station broadcasts 24 hours a day to Shreveport, Bossier City, and other surrounding communities. It airs an Album Adult Alternative format featuring a simulcast of WXPN's XPoNential Radio, which is also featured on Red River Radio 's HD Radio channel -4 across its six stations in Louisiana, Texas, and Arkansas.

KSCL went on the air in March 1976 after two and a half years of construction. The low-wattage station received power increases in 1981 and 2006. In May 2023, Centenary filed to sell the station to Louisiana State University Shreveport, owner of the regional Red River Radio public radio service.

History

Dr. Webb Pomeroy, chairman of the Communications Committee, first proposed the idea of "Centenary Radio" in 1972. In October 1973, the college received a construction permit from the Federal Communications Commission (FCC) to build KSCL.^[4] Construction moved slowly as equipment was obtained from local radio and television stations^[5] and financing delayed the arrival of further necessary pieces.^[6] The student newspaper, The Conglomerate, wrote in January 1975, "Several months ago The Conglomerate was told that only two more weeks were needed. We're waiting."^[7] Work significantly accelerated in 1975 after the original station manager resigned; Doug Stewart, an engineer for KSLA television, began to supervise the engineering and construction tasks involved in getting the station built.^[8]^[9]

Four and a half years later, KSCL went live on March 19, 1976.^[10] The first station manager and co-builder of the station was Jay Reynolds. Reynolds said that KSCL would be "alternative" and "like no other station in Shreveport" and hoped that it would become as significant to community relations as Centenary basketball had been; the station's record library contained 120 albums including several pounds of what Reynolds called "worthless 45s".^[11]

In October 1981, KSCL's effective radiated power was upgraded from 10 watts to 150 watts, increasing its coverage area. The change had been delayed more than 18 months because the first transmitter purchased was found to be defective.^[12] By that time, KSCL was offering programming for nine hours a day.^[13] A 1987 attempt by some in student government to change the station's format to one more attuned to the popular tastes of students failed to materialize when a poll about proposed formats proved inconclusive and many student volunteers threatened to quit if the station's music mix were changed.^[14]

Expansion was a topic at KSCL in the late 1990s and 2000s. A study conducted for the college in the mid-1990s indicated that the station needed a wider reach; it had been broadcast from an antenna on the Student Union Building. The grandfather of one of KSCL's DJs at the time donated a tower that had been used at one of his company's oil fields.^[15] The proposal was ultimately rejected because the college announced, but never followed through on, plans to build new production studios for radio and television.^[16]

In 1999, local public radio station Red River Radio, a service of Louisiana State University Shreveport (LSUS), proposed to start a station sharing 12 hours of time on the 91.3 frequency with its own call letters. The students and office of development clashed over the issue; students presented a petition with more than 300 signatures against a potential sharing of KSCL with Red River Radio.^[17] Red River Radio presented a revised proposal, which was accepted by Centenary; the two announced a sharing of the 91.3 frequency with a new Red River Radio station, with its own call letters, in January 2000. Red River Radio would have programmed NPR and Public Radio International programs from midnight to noon, with KSCL continuing from noon to midnight.^[18]^[19] The proposal languished at the FCC and was later abandoned.^[20]

In 2006, KSCL expanded its broadcasting range to reach most of Caddo Parish and surrounding parishes.

In May 2023, Centenary College proposed to sell the station to LSUS in exchange for underwriting messages for five years on Red River Radio, identification of KSCL as having been "founded by Centenary College", and provision for Centenary students to be involved in its operation for at least 10 years.^[21]

Notes

^ It is said that this was the result of a typo.^[1] However, at the time the KSCL call letters were assigned to the Centenary station, the KCCL call letters were assigned elsewhere, to 1460 kHz in Paris, Arkansas.^[2]

References

^ Stingley, Alisa (October 8, 1982). "Call letters give radio stations identity". The Times. p. 1-B. Retrieved May 11, 2023 – via Newspapers.com.
^ KCCL (PDF). 1974. p. B-16 – via World Radio History. {{cite book}}: |work= ignored (help)
^ "Facility Technical Data for KSCL". Licensing and Management System. Federal Communications Commission.
^ "FCC History Cards for KSCL". Federal Communications Commission.
^ Guerin, Tom (March 21, 1974). "New B.A. Accepted, Decision on Communications Delayed". The Conglomerate. p. 3.
^ Cornelius, Jack (August 29, 1974). "Will Centenary Get a Radio Station?". The Conglomerate. p. 10.
^ "While student interest remains high..." The Conglomerate. January 30, 1975. p. 8.
^ Warner, Mike (February 6, 1975). "Senate Action". pp. 2, 3.
^ Reynolds, Jay; Graham, Lou (February 27, 1975). "'How We Do Dah Radio!?'". p. 9.
^ Melson, Mark (March 23, 1976). "College Radio Station Begins Broadcasting". The Times. p. 9-A. Retrieved May 11, 2023 – via Newspapers.com.
^ Couhig, Marc (March 18, 1976). "Fantasy Radio: Now Reality". The Conglomerate. pp. 1, 4.
^ Kirspel, Kerry M. (January 29, 1982). "Centenary's KSCL reaches wider audience". The Shreveport Journal. p. 8-C. Retrieved May 11, 2023 – via Newspapers.com.
^ Prime, John Andrew (November 2, 1981). "KSCL extends its reach". The Times. p. 3-B. Retrieved May 12, 2023 – via Newspapers.com.
^ Martin, Phil (March 25, 1988). "Soft Rock uber alles". The Shreveport Journal. p. 16-C. Retrieved May 12, 2023 – via Newspapers.com.
^ Bruce, Clint (February 11, 1998). "'Livin' on the air at Centenary': KSCL 91.3 receives tower donation, looks to increase range and power output". The Conglomerate. pp. 1, 4.
^ Eddy, Allyson (April 27, 1999). "Editor's Mailbox". The Conglomerate. p. 2.
^ Johnson, Kari (April 12, 1999). "Students voice concern about possible merger with Red River Radio". The Conglomerate. p. 4.
^ Watkins, Angela (December 7, 1999). "KSCL, Red River Radio announce partnership". The Conglomerate. p. 1.
^ "LSUS Joins with Centenary to Bring New Public Radio Programming to Area, Offer New Opportunities for Students". Centenary College of Louisiana (Press release). January 6, 2000.
^ Young, Ashley (September 27, 2002). "KSCL Ups the Ampage". The Conglomerate. p. 4.
^ "License Transfer Agreement". Licensing and Management System. Federal Communications Commission. May 11, 2023.