On February 24, 1956, E. Boyd Whitney and D. K. McGregor, doing business as B and M Broadcasters, obtained a construction permit for a new radio station at 1450 kHz in Albuquerque, which would broadcast with 250 watts.[3] With a country music format, KLOS began broadcasting on May 9.[4] Ownership shifted several times in the station's first few years on the air, and by 1960, the station was owned by Whitney and George Oliver.[3]
Going KRZY
On August 2, 1964, Whitney and Oliver's KLOS—by this point airing Top 40—traded frequencies and facilities with KRZY, a country music station owned by Burroughs Broadcasting, a company owned by former governor John Burroughs. For $50,500, Burroughs paid to move KRZY's programming from 1580 kHz to 1450 kHz, where it could broadcast at night; KLOS became a daytime-only station on 1580.[5]
In its first fall on 1450 kHz, KRZY got into a heated dispute over the rights to broadcast University of New Mexico football games. After KRZY had broadcast coverage of a game against the University of Utah, the UNM Board of Regents had awarded an exclusive three-year contract for Lobos football and basketball to KOB—a move KRZY contested, claiming that, as a public institution, the university could not award exclusive rights to cover games. Undeterred, station manager Ray Moran and a salesman traveled to Provo, where the Lobos would play the BYU Cougars. Moran and a salesman set up shop in a nearby motel, while the announcers—one wearing a BYU sweatshirt and sitting in the BYU student section—brought equipment, covered by a blanket, into the stadium and relayed their commentary using wireless microphones to the motel, where it was sent by telephone back to Albuquerque.[6] In response, the university and KOB obtained an order against the station, blocking it from any further game broadcasts.[7]
Beyond the controversial football broadcasts, Burrough set out to improve the new KRZY. A new circular studio building was constructed at 2401 Quincy NE late in 1964,[8] and a companion FM station, KRST 92.3, was launched the next year, from a transmitter atop Sandia Crest.[9] While KRST changed formats to album-oriented rock in 1968,[10] KRZY remained a country station throughout the late 1960s and 1970s, adding CBS Radio programming in 1974.[11] By Burroughs's death in 1978, KRZY and KRST were his last remaining radio properties.[12][10]
Ratings decline and sales
In 1980, at the height of the "Urban Cowboy" trend, Burroughs flipped KRST to country.[10] KRZY differentiated itself from its FM sister by playing a more traditional mix of country music.[13] KRZY's ratings steadily slid during the course of the decade, going from a 6.4 percent share of the market in 1980 to a 2.4 in 1987—even as KRST became one of the market's top radio stations.[14]
It was not until 1987, nearly a decade after the death of John Burroughs, that Burroughs Broadcasting sold KRZY and KRST to Wagontrain Communications, owner of the Drake-Chenault syndication company, acquiring the pair for $5.25 million.[10] Wagontrain owned the stations for a year, selling them for $8.1 million to Commonwealth Broadcasting of San Diego in late 1988.[15]
"The Sports Animal"
After 30 years of country music on 1450 AM, a new format launched on the frequency in 1994. The station became known as "Sports Radio 1450 AM" and added several new sports talk programs and Colorado Rockies baseball.[16] On July 1, the station went all-sports and adopted a now-familiar moniker in Albuquerque radio: "The Sports Animal".[17] In addition to several local shows, KRZY was the Albuquerque home for Imus in the Morning and Jim Rome; the station made an attempt to pursue UNM athletics rights, which were still held by KOB.[17]
Rapid consolidation in the broadcasting industry in the mid-1990s would see KRZY get several new owners. In 1995, Commonwealth sold its two Albuquerque stations and an FM outlet in the Las Vegas market to Crescent Communications for $25.73 million.[18] In 1996, Citadel Communications acquired Crescent's three New Mexico properties—KRZY, KRST, and KRZY-FM 105.9—in a $23 million transaction.[19] For Citadel, the prize was KRST, which had become Albuquerque's top-rated and top-billing station in the 1990s.[14] Citadel did not want or need KRZY-AM-FM, and it could not keep them, because KRST alone pushed the company past the eight-station limit in the Albuquerque market, and at least one FM needed to be divested.[20]
Spanish-language era
Citadel's immediate spin-off of KRZY-AM-FM brought as its buyer EXCL Communications of California, marking its first purchase of broadcasting properties in the state of New Mexico.[20] EXCL programmed exclusively Spanish-language stations and immediately announced plans to flip its purchases to Hispanic-oriented formats.[20] Citadel retained the Sports Animal format and name and moved it to KHFN (1050 AM), which changed call letters to KNML, on October 9, 1996.[21]
When EXCL took over, KRZY AM became "Radio Tricolor", airing a Regional Mexican format. Entravision acquired EXCL in 2000. In 2002, Radio Tricolor moved to KRZY-FM, and KRZY AM took on a Spanish oldies format as "La Consentida".[22] The 2002 format changes also brought with them more extensive use of satellite-fed formats from Entravision, replacing local DJs and news updates.[23] The station then shifted to "Radio Visa", a talk-based format.[24]
In 2005, KRZY AM was one of five Entravision stations that adopted the then-new José format, a Spanish-language version of adult hits.[24] "La Tricolor" returned to 1450 in November 2008, when the station swapped formats with KRZY-FM, and was replaced three years later with ESPN Deportes Radio, including Spanish-language play-by-play of UNM athletics.[25]
In September 2019, with the looming shutdown of the ESPN Deportes Radio network, all six of its Entravision-owned affiliates flipped to José—the brand having been recycled for a format of norteño and ranchera music.[26] KRZY has since returned to Spanish-language sports programming with programming from TUDN Radio as of August 2020.
^ abDuncan, Jr., James H. (2004). "Albuquerque"(PDF). An American Radio Trilogy, 1975 to 2004, Volume 1: The Markets. Retrieved January 24, 2021 – via World Radio History.
^Nathanson, Rick (November 15, 1988). "Country Radio Stations Sold". Albuquerque Journal. p. C-5. Retrieved January 24, 2021.
