In August 1964, the station first signed on as KBRO-FM.[4] It was the FM companion to AM station KBRO, owned by the Bremerton Broadcasting Company, and aired an automatedTop 40 format, separate from the AM station. Its tower was only 86 feet high, limiting its coverage to the area around Bremerton, not trying to market itself to the Seattle metropolitan area.
The station tried a second run at Top 40 music from July 4, 1984, to September 5, 1987, as KHIT.
New age (1987–1990)
In 1986, the station was acquired by the Pacific & Southern Corporation (a division of Gannett), which flipped it to a new-age music format the following year as KNUA, using the slogan "Music for a New Age."[5][6][7]
Smooth jazz (1990–1992)
In August 1990, after Brown Broadcasting bought the station, it moved to a smooth jazz format as KKNW, calling itself "Sound FM".[8][9]
As KRWM, the station competed against "95.7 K-Lite," KLTX, an established Soft AC station. At first, it looked like Warm 107 did not have a promising future and was about to change formats, but when KLTX unexpectedly flipped formats in 1994, KRWM picked up most of KLTX's former listeners, and ratings increased dramatically. (KLTX is now KJEB-FM.) Sandusky Radio, owner of longtime rival KLSY, bought KRWM in September 1996, and would rebrand the station as "Warm 106.9". In the early 2000s, KRWM moved to a more mainstream adult contemporary direction, eliminating some of the softer artists and adding a bit more tempo.[12][13][14][15][16][17][18][19][20][21][22]
In July 2013, Sandusky announced it would sell its radio holdings in Seattle and Phoenix, Arizona, to Hubbard Broadcasting. The sale was completed that November.[23]
KRWM had been the flagship station of Delilah Rene's syndicated evening program for Premiere Networks. Delilah lives in the Seattle area and the show had been heard on KRWM before its nationwide rollout. In mid-July 2014, KRWM discontinued airing the show. The program currently airs on Soft AC competitor KSWD.
