Estrella TV flagship station in Riverside, California
This article is about the West Coast flagship station of Estrella TV in Los Angeles, California. For the station that formerly used this call sign, see KNBC. For the air force base near Rapid City, South Dakota, assigned the ICAO code KRCA, see Ellsworth Air Force Base.
The station signed on March 20, 1989, as KSLD on UHF channel 62, displacing a low-powertranslator of San Bernardino–based PBS member station KVCR-TV (channel 24). The station was owned by Sunland Broadcasting; it was the first new Southern California TV station since channel 46 had returned in 1984.[4] Channel 62 was intended to be the third Spanish-language TV outlet in the Southland,[4] but an inability to secure enough programming prompted the station to emerge instead with home shopping programming from Home Shopping Network.[5] The reason that KSLD-TV could not secure the programming was the collapse of Transvision, a proposed network of which channel 62 would have been the Los Angeles affiliate; the network opted to delay its launch.[6]
In 1990, Sunland sold KSLD to Fouce Amusement Enterprises, for $3.575 million.[7] Fouce changed the call letters to KRCA and began broadcasting Asian-language programming,[8] as well as fare in Armenian and Persian.[9]
In 1997, KRCA was sold for $60 million[10] to Liberman Broadcasting (which was renamed Estrella Media in February 2020, following a corporate reorganization of the company under private equity firm HPS Investment Partners, LLC). Liberman, which owned several Spanish-language radio stations in southern California, converted KRCA into a Spanish-languageindependent station.
In May 2005, KRCA was the subject of controversy due to billboards advertising its local newscasts, in which the place name "Los Angeles, CA" had the "CA" postal abbreviation crossed out, replaced with the word "MEXICO" in bold red and a picture of the El Ángel victory column on the Paseo de la Reforma superimposed onto a picture of the Los Angeles skyline. The billboard was deemed provocative by some, and protests erupted outside Liberman Broadcasting studios. California GovernorArnold Schwarzenegger spoke on the popular John and Ken radio talk show on KFI requesting that the Libermans remove the signs. After negotiations between the station and Clear Channel Outdoor (a company that shared common ownership with KFI at the time), the owner of the billboards, the messages were replaced with a more generic advertisement.
News operation
KRCA presently broadcasts 7+1⁄2 hours of locally produced newscasts each week (with 1+1⁄2 hours each weekday) and no newscasts on weekends. On March 1, 2022, Estrella TV laid of most of its staff for KRCA's news operation outside a few remaining multimedia journalists, and all of its newscasts are produced and anchored by Canal 6 and Milenio TV personnel from Monterrey, Mexico; Canal 6/Milenio have also produced KWHY-TV's newscasts since 2017.[11]
Both the analog and pre-transition allocations for KRCA were outside the core spectrum (channels 2–51) permitted for broadcasting use after the transition; as a result, the station was required to find an in-core channel from which to operate its digital signal post-transition. It originally elected to operate on UHF channel 45 after 2009, but, anticipating difficulty getting coordination from Mexico to use that channel, it instead requested and was granted the use of UHF channel 35.[13][14]