Barely 18 months after it launched, Burdette sold KOWL to Tahoe Broadcasters, Inc., in May 1958.[11] Ed Frech took the reins as president with John J. Murphy as general manager.[11]
Just five years later, Tahoe Broadcasters, Inc., sold the station to a new company called KOWL, Inc., in a transaction that was consummated on June 1, 1963.[12] The new owners applied for and, in late 1963, received a construction permit to upgrade their daytime signal to 1,000 watts while leaving the nighttime signal at 250 watts.[12] In 1968, the station's application for a change in city of license was granted.[13] This placed the city of license as the same community where the transmitter shack and broadcast tower had been located all along: South Lake Tahoe, California.[13]
KOWL broadcast a middle of the road music format through much of the 1970s with a number of hours taken each week for country & western.[14] By 1978, the format was a blend of MOR and progressive country, thanks to the influence of the Bakersfield sound.[14] In 1979, KOWL, Inc., sold the station to John and Kathleen Parker, Jeanette Merillat and Edward J. Pulaski who formed Pacific Communications, Inc.
The 1980s
In 1983, the station was sold to David Isenberg who formed Isenberg Media Corporation. In the following year, KOWL moved its offices and studios from Harrah's Tahoe to the Tahoe Keys Marina in South Lake Tahoe, California.
In April 1989, Isenberg Media Corporation, through owner David H. Isenberg, reached an agreement to transfer the broadcast license for KOWL to Regency Communications Limited Partnership, of which Isenberg was a member. The shift was approved by the FCC on June 12, 1989.[15] Regency also acquired competitor KRLT 93.9 FM, South Lake Tahoe. Isenberg left the partnership group entirely on September 10, 1990.[16]
The 1990s
In February 1993, the members of the Regency Communications Limited Partnership applied to the FCC to transfer the KOWL broadcast license to Park Lane Regency Radio, Inc. The transfer was approved by the FCC on June 7, 1993.[17] In August 1998, Park Lane Regency Radio, Inc., applied to shift control of KOWL to a new holding company called Regent Licensee of South Lake Tahoe, Inc. The transfer was approved by the FCC on August 13, 1998, and the transaction was consummated on February 10, 1999.[18]
Just a few months later, in July 1999, Regent Communications subsidiary Regent Licensee of South Lake Tahoe, Inc., reached an agreement to sell KOWL to Commonwealth License Subsidiary, LLC, a wholly owned subsidiary of Commonwealth Communications LLC (Dex Allen, principal).[19] The deal, which also included FM sister station KRLT, was valued at a combined sale price of $1.25 million.[19] The deal was approved by the FCC on August 27, 1999, and the transaction was consummated on November 5, 1999.[20]
KOWL today
In October 2003, Commonwealth Communications, LLC, announced an agreement to sell the stations to Cherry Creek Radio (Joseph D. Schwartz, CEO) holding company CCR-Lake Tahoe IV, LLC, as part of a 24-station deal valued at a reported $41 million.[21] The deal was approved by the FCC on December 19, 2003, and the transaction was consummated on February 3, 2004.[22] At the time of the sale, the station aired a news/talk/sports radio format.[21]
KOWL and sister station KRLT were sold by Cherry Creek Radio to D&H Broadcasting LLC effective June 30, 2015; the purchase price for the transaction was $650,000.
It was announced on 11 August 2015, that KOWL was dropping Rush Limbaugh due to his show "repelling advertisers".[23]
In May 2024, D&H Broadcasting LLC filed for Chapter 11 bankruptcy, blaming the COVID-19 pandemic eliminating its revenue by 80% as part of the decision, as well as failing to reach a $100,000 GoFundMe fundraising goal.[24]
^ ab"KOWL Schedule". Lake Tahoe's Radio Stations. Retrieved May 12, 2009.
^ abc"Directory of AM and FM Stations and Market Data for the United States". 1957 Broadcasting Yearbook-Marketbook. Washington, DC: Broadcasting Publications, Inc. 1957. p. 59.
^"Call Sign History". FCC Media Bureau CDBS Public Access Database. Retrieved June 11, 2017.
^Hall, Claude (August 4, 2003). "Commentary". Claude Hall Online. It's 1961. [...] KOWL's modern studios are inside Tahoe Harrah's beautiful new casino exactly at the Nevada-California state line, on U.S. Highway 50 curving the southeast quadrant of Lake Tahoe. Directly across the street is Harvey's Wagon Wheel Gambling Hall and Saloon.
^"Martin Stern Jr". Las Vegas Architects and Buildings Database. Architecture Studies Library: University of Nevada, Las Vegas Libraries. Retrieved May 13, 2009. Harrah's Hotel/Casino Radio Station: Lake Tahoe, Stateline, NV. UNLV Special Collections holds: "Radio Station "KOWL" Penthouse". A/1- A/3, M/1. February 1975