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KMSG-LD
Fresno, California; United States;
Channels	Digital: 29 (UHF); Virtual: 53;
Branding	My TV 53
Programming
Affiliations	53.1: MyNetworkTV
Ownership
Owner	Cocola Broadcasting Companies, LLC
Sister stations	KGMC
History
Founded	September 6, 1995
First air date	September 29, 1999 (25 years ago)
Former call signs	K09XA (1999); K55IM (1999–2001); KMSG-LP (2001–2012);
Former channel number(s)	Analog: 55 (UHF, 1999–2006), 39 (UHF, 2006–2012); Digital: 39 (UHF, 2012–2019); Virtual: 43 (2019–2020);
Former affiliations	Shop at Home (1999–2008); Azteca América (2008–2022);
Technical information
Licensing authority	FCC
Facility ID	65762
Class	LD
ERP	15 kW
HAAT	622.9 m (2,044 ft)
Transmitter coordinates	36°44′45.2″N 119°17′2.4″W / 36.745889°N 119.284000°W
Links
Public license information	LMS
Website	www.mytv53.com

KMSG-LD (channel 53) is a low-power television station in Fresno, California, United States, affiliated with MyNetworkTV. It is owned by Cocola Broadcasting alongside Merced-licensed Estrella TV affiliate KGMC (channel 43) and seven other low-power stations. KMSG-LD's transmitter is located on Bear Mountain, near Meadow Lakes, California.

History

KVVG-LD started out as KVVG-LP, an affiliate of Almavision for the Visalia area in early 2005. Formerly on channel 31, it later moved to channel 54. KVVG-LP changed to Tvida Vision in mid-2005. As of 2011, the station converted to a digital signal, as KVVG-LD.

The KVVG calls were originally used on a DuMont affiliate on channel 27 in Tulare in the 1950s. The KMSG calls were originally used on what is now CW affiliate KFRE-TV (channel 59) from its sign-on from 1985 to 2001.

Until mid-2006, KMSG's programming was also seen on KPMC-LP (channel 42, now KZKC-LD) in Bakersfield, which was sold to McGraw-Hill, becoming a standalone Azteca América affiliate and later a translator of ABC affiliate KERO-TV (channel 23).

On September 28, 2020, MyNetworkTV programming moved to KMSG, after the network's previous affiliate, KAIL (channel 7), switched to TCT.

On December 31, 2022, Azteca América ceased operations.

Newscasts

When KMSG took on the MyNetworkTV affiliation, the station aired an edition of KFSN-TV's Action News at 8:00 p.m. weeknights, which previously aired on KAIL. The newscast was canceled in December 2021 and the station aired NewsNet for three months following. In April 2022, MyTV53 News @ 8 debuted with anchor and news director Austin Reed. This was the first attempt for the station to produce its own newscast; however by early 2024, the newscast ended.