KLWB-FM is owned by the Delta Media Corporation and calls itself "Southwest Louisiana's Sports Station." KLWB-FM's studios are on Evangeline Thruway in Carencro, and its transmitter is located northeast of Lafayette.
History
KLWB-FM signed on in May 2010, with its official launch coming on May 27. The station's format originated as classic hits on sister station KXKW. That station - Mustang 87.7 - now airs a classic country format.[2]
On June 1, 2012, KLWB-FM changed its format from classic rock (as "Snap 103.7) to sports radio, branded as "103.7 The Game".
On June 26, 2023, KLWB-FM and KLCJ became ESPN Radio Affiliates and also picked up Matt Moscona's After Further Review for their afternoon drive programming [4]