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KLCA
Tahoe City, California;
Broadcast area	Reno, Nevada
Frequency	96.5 MHz (HD Radio)
Branding	Alice 96.5
Programming
Format	Top 40 (CHR)
Subchannels	HD2: Swag 104.9 (Rhythmic contemporary); HD3: Suave 96.9 (Spanish adult contemporary); HD4: Juan 101.7 (Spanish adult hits);
Affiliations	Premiere Networks
Ownership
Owner	Reno Media Group; (Reno Media Group.);
Sister stations	KODS, KBZZ, KOLC, KZTQ, KRNO
History
First air date	1985
Technical information
Licensing authority	FCC
Facility ID	41884
Class	C1
ERP	6,100 watts
HAAT	903 meters (2,963 ft)
Translator(s)	See § Translators
Links
Public license information	Public file; LMS;
Website	alice965.com; swag1049.com (HD2); suave969.com (HD3); juan1017.com (HD4)

KLCA (96.5 FM) is a commercial radio station licensed to Tahoe City, California, broadcasting to the Reno, Nevada, and Lake Tahoe areas. KLCA airs a Top 40 (CHR) music format branded as "Alice 96-5". The station, part of Tom Quinn's Reno Media Group, operates with a transmitter atop Slide Mountain overlooking Reno, Carson City and Lake Tahoe, and its studios are located on Matley Lane in East Reno.

KLCA was also the fictional Los Angeles radio station featured at the beginning of the Robert Downey Jr. film, Air America.

KLCA is licensed by the U.S. Federal Communications Commission (FCC) to broadcast in the HD (hybrid) format.^[3]

History

"Alice" was launched in early 1997 at the 100.9 frequency (replacing a country formatted station) where KRFN now broadcasts. In 1998, the two stations swapped frequencies, which gave the station a broadcast antenna atop Slide Mountain and improved coverage to include the Lake Tahoe and Carson City areas.

Alice's growth was sluggish after moving to the 96.5 frequency as longtime Howard Stern fans in the Tahoe area were angry that they could no longer hear Stern on KRZQ's 100.9 frequency (with a tower on the valley floor). But the original Alice concept of a pop/alternative format designed to flank Hot AC KNEV (Magic 95.5) and CHR KWNZ (K-Wins 97.3) built a solid following on a diet of Matchbox 20, Third Eye Blind, Sugar Ray, etc. The original position statement was "Modern Hits." Longtime KWNZ morning show host "Wild" Bill Cody was hired to host mornings. The pop/alternative audience didn't gravitate to Cody's CHR stunts, and the station moved in a different direction in 1998 while transiting to the 96.5 frequency.

The station attracted fans with a playful attitude not typically heard on Hot AC radio at the time - including giving away a divorce on Independence Day (Reno is the divorce capital), conducting a displaced Bunny Ranch "working girls" job fair, hosting an Elaine Dance contest during the final episode of Seinfeld, looking for Nevada's best looking "Wookie" before the Star Wars: Episode I – The Phantom Menace premiere and bringing street side speed dating to Reno. It also played alternative rock songs that did not fit the hot AC format such as Weezer's Troublemaker in the playlist despite being on the playlist of KRZQ-FM (now KRFN).

When the pop/alternative format began to fade nationally, KLCA moved more toward a pure pop/hits approach leading to today's positioning statement: "#1 for Today's New Music." However, Mediabase moved KLCA to the contemporary hit radio panel, adespite KWNZ & KWYL continuing the contemporary hit radio trend. The last official day for Nielsen BDS reports as a hot adult contemporary for the station was on July 19, 2011. After that, the shift to contemporary hit radio completed, overlapping slightly for a month with its sister station KWNZ, which became adult hits after this. Two months later, the hot adult contemporary format resurfaced on KMXW, replacing alternative rock station KRZQ-FM.

Translators

Call sign	Frequency (MHz)	City of license	FCC info	Rebroadcasts
K228DA	93.5	Carson City, Nevada	FCC (K228DA)	KLCA-HD2
K249ES	97.7	Carson City, Nevada	FCC (K249ES)	KLCA-HD3
K269DB	101.7	Carson City, Nevada	FCC (K269DB)	KLCA
K245BV	96.9	Reno, Nevada	FCC (K245BV)	KLCA-HD3
K269FC	101.7	Reno, Nevada	FCC (K269FC)	KLCA-HD4
K285EQ	104.9	Reno, Nevada	FCC (K285EQ)	KLCA-HD2

On-air line-up

Bill and Deanna host mornings
Amy Foxx hosts mid-days
Landon Miller hosts afternoons

Alice program directors

Blaze launched the station at 100.9
Bob Walker (currently the PD at WCTK/Providence) was the 2nd PD and moved the station to 96.5
Carlos Campos
Benjamin "Beej" Bretz
Bill Schulz (also current Americom/Reno Media Group Director of Operations)