The station was first licensed to begin broadcasting as KASZ on February 7, 1997. On May 23, 1997, the station changed its call sign to the current KASK.[3]
KASK was formerly owned and operated by The Doug Matthews Group in Las Cruces, New Mexico and ceased broadcasting in the early 1990s after a venture into independent television (KASK-TV) failed and forced the company into bankruptcy. The station's format during the 1970s and 1980s was Adult Contemporary and used a reel-to-reel automation system with live assist cutaways for news, weather, and sports. The station's frequency was 103.1 FM.