In 2012 Uhrman founded video gaming console maker Ouya, Inc., and was its CEO until 2015.[5][6][7] The platform was heralded to revolutionize the game industry with its microconsole. It had a successful Kickstarter campaign, having received $8,596,474 and garnered much hope and goodwill from the gaming community to try and get more games on the television.[8][9]
Despite a loyal and hopeful fanbase, many critics became skeptical of Ouya's ability to deliver on its goals of getting more players to play games on the television, with each of Uhrman's subsequent public appearances and interviews to promote the company and get more games on the television.
After launch, Ouya became a commercial failure. The console was critically panned and derided for its low quality, poor design, and lack of proper gaming content.[10][11][12][13]
After the controversy, Ouya failed to re-negotiate its debt with investors and its content library was sold to Razer Inc., where the console's hardware was soon discontinued.[14][15][16]
In 2020 Uhrman co-founded Angel City FC with venture capitalistKara Nortman of Upfront Ventures, and actress Natalie Portman. The National Women's Soccer League (NWSL) club signed 21 sponsors and sold 14,300 season tickets before its first season of play, and attracted a $14 million investment round from numerous celebrities, including lead investor Alexis Ohanian.[17] Nortman recruited Uhrman in 2019 from the pickup basketball league both women competed in and tasked her with building the team's business plan, despite Uhrman not previously knowing that the NWSL existed.[17][18] The NWSL granted Uhrman's group an expansion team on July 21, 2020, for play in the 2022 NWSL season.[17]
