Joseph Alden Reiman (born March 31, 1953) is an American advertising businessman and author.[1]
Early life
Joseph Alden Reiman was born to a Jewish family[2] in New York City on March 31, 1953, to businessman Henri Reiman and astrologer Phyllis Joy.[3] He is a graduate of Brandeis University with a bachelor's degree in American Studies.[4]
After graduation, Reiman interned under director Federico Fellini in Rome, Italy. While in Italy, Reiman was a passenger in a car accident where he was partially paralyzed, losing the use of his right arm.[5]
Six months after his accident Reiman entered the world of advertising.
Career
Reiman served as chairman of the advertising agency Babbitt & Reiman until its acquisition by the London-based GGT in the early 1990s.[6] He went on to become the founder and CEO of the Joey Reiman Agency, where he remained until 1995.[7] BrightHouse has worked on campaigns for clients such as The Coca-Cola Company, Procter & Gamble, McDonald's, Pepperidge Farm and Newell Brands.
[8][9][10][11]
Business at the Speed of Molasses How Patience Produces Profits (2007, ISBN9781400051489)
The Story of Purpose: The Path to Creating a Brighter Brand, a Great Company, and a Lasting Legacy (2013, ISBN978-1-118-44369-9)[14][15]
Personal life
Reiman is married to Cynthia Good, founder and owner of Little Pink Book.[16] Together the couple has two sons, Alden and Julien.[citation needed] Reiman is an adjunct marketing professor at the Goizueta Business School of Emory University.[17] He leads workshops for fortune 500 companies.[18] Joey is also a frequent marketing and branding guest expert on CNN.[19]