Salatin's father worked for a major petroleum company, Texas Oil, using his earnings to purchase a 1,000-acre farm in Venezuela. Salatin describes in his book You Can Farm how his family were involved in “wildcat oil drilling,” and after “clearing some of the jungle” to establish a chicken and dairy farm, "in a totally free market…without government regulations” they quickly “cornered the poultry market.”[2] The family left Venezuela in 1959 following the 1958 election of President Rómulo Betancourt who instituted a program to redistribute land.[3]
Influenced by their Biblical understanding of earth stewardship and J. I. Rodale, Salatin's parents, William and Lucille, relocated and purchased a farm in the Shenandoah Valley in 1961 and began restoring its land.[4][5] In high school, Salatin began his own business selling rabbits, eggs, butter and chicken from the farm at the Staunton Curb Market.[4] He then attended Bob Jones University where he majored in English and was a student leader, graduating in 1979.[6][7]
Salatin married his childhood sweetheart Teresa in 1980 and became a feature writer at the Staunton, Virginia, newspaper, The News Leader, where he had worked earlier typing obituaries and police reports.[8][4]
Polyface Farm is a 550-acre (220-hectare) farm in Swoope, Virginia. The farmhouse was built in 1750 and added on throughout the years. It was purchased by the Salatins in 1961. Tiring of writing for the newspaper, Salatin decided to try farming full-time. Each year, he revised his organic farming techniques, which have low overhead and equipment costs, and the farm began to turn a profit. The farm grosses $350,000 and is deemed a commercial farm by the United States Department of Agriculture.[1]
Salatin's philosophy of farming emphasizes healthy grass on which animals can thrive in a symbiotic cycle of feeding. Cows are moved from one pasture to another rather than being centrally corn fed. Chickens in portable coops are moved in behind them, where they dig through the cow dung to eat protein-rich fly larvae while further fertilizing the field with their droppings.[9]
Salatin condemns the negative impact of the United States government on his livelihood because of what he considers an increasingly regulatory approach taken toward farming.[10] He is a self-described "Christian libertarian environmentalist capitalist lunatic farmer", producing meat he describes as "beyond organic", using environmentally responsible, ecologically beneficial, sustainable agriculture. Jo Robinson said of Salatin, "He's not going back to the old model. There's nothing in county extension or old-fashioned ag science that really informs him. He is just looking totally afresh at how to maximize production in an integrated system on a holistic farm. He's just totally innovative."[1]
Writing
Salatin has been editor of the monthly agriculture magazine Stockman Grass Farmer promoting pasture-grazed lifestock,[11] and teaches a two-day course on agribusiness marketing in conjunction with this magazine.[12][13] He has authored twelve books including Folks, This Ain't Normal, You Can Farm, Salad Bar Beef and Everything I Want To Do Is Illegal.[14]
In November 2019 Salatin wrote a blog post[15] responding to a blog post by Chris Newman, another Virginia farmer and owner of Sylvanaqua Farms, in which Newman critiques the small family farm model and describes an alternative, vertically integrated system rooted in collective ownership.[16] Salatin said in his article that Newman, who is black and Native American, was too early in his farming career to know whether he would be successful in the long-term, and that Newman would only "push would-be team players away" by complaining - writing "The problem with disagreeing with Chris is that I'll be called a racist [...] Is it more racist to play the race card to anybody who dares disagree with you than it is to actually be a racist?" and concluding "When I think of William Cody mounting a U.S. Postal Service Pony Express horse at the age of 13 and riding through paths lined with hostile Native Americans, I wonder where he is today. Fortunately, he's here; rare, but here."[15] In August 2020, an AGDAILY writer described Salatin's blog post as appearing racially inappropriate, and the publication referenced the criticism Salatin received in his attempt to discredit Newman.[17] After Salatin's remarks, Mother Earth News asked Newman to write for the publication for diversity in the wake of the murder of George Floyd. Newman declined the invitation raising concerns about Salatin's article.[3] After public criticism of the publication's support for Salatin, Mother Earth News ultimately severed its relationship with Salatin.[18][3] Salatin said that his blog "routinely offends big ag, bureaucrats, big pharma, etc, on purpose. But I never intend to offend people due to their race, religion, culture, gender, or creed and I’m sorry that this post did."[3]
In March 2020, during the COVID-19 pandemic, on his website, Salatin said he wanted coronavirus. Salatin was widely condemned for his comments by the public and his peers.[19]
Salatin's farm, Polyface, is featured prominently in Michael Pollan's book The Omnivore's Dilemma (2006) and the documentary films, Food, Inc. and Fresh. Pollan became interested in Salatin because of his refusal to send food to locations beyond a four-hour drive of his farm, i.e. outside his local "foodshed". "We want [prospective customers] to find farms in their areas and keep the money in their own community", he said. "We think there is strength in decentralization and spreading out rather than in being concentrated and centralized."[20]
Salatin and his farm have also been featured in radio, television and print media including Smithsonian Magazine, National Geographic, Gourmet, and ABC News.[21]
Awards
Salatin received the 15th Annual Heinz Award with special focus on the environment.[22]
^Salatin, Joel (1998). You can farm: the entrepreneur's guide to start and succeed in a farm enterprise (1st ed.). Swoope, Va: Polyface. ISBN978-0-9638109-2-2.
^Frisch, Tracy. "Sowing Dissent". The Sun Magazine. Retrieved 2020-04-22.
^Vintage [BJU yearbook] (1979), 366. Salatin was a member of the Inter-Collegiate Debate team, the winner of the Daniel J. Carrison Americanism essay contest, and was named to Who's Who Among Students in American Universities and Colleges.