Jhalki[2] (transl. Glimpse) is a 2019 Indian Hindi-language drama film[3][4][5] directed by Brahmanand S. Siingh,[6] produced by Brahmanand S. Siingh[7] (Mobius Films[8]) and Annand Chavan (OMG[9]), co-produced by Vinayak Gawande and Jayesh Parekh[10] and co-directed by Tanvi Jain.[11] The film featuring Boman Irani,[12] Tannishtha Chatterjee, Divya Dutta and Sanjay Suri, follows a 9-year-old street girl Jhalki, setting out to find her 7-year-old brother against the backdrop of the child slavery trade. The trailer of the film was released at the Cannes Film Festival[13] in May 2019.[14]
The film has been premiered at various national and international film festivals and won 16 awards so far. It was released theatrically in India on 14 November 2019.[15][1]
A life-altering disappearance of her 7-year old brother sets Jhalki off on a mission to find him at all costs.[16] Armed with an intimate folk-tale and her own sharp mind, is Jhalki's journey the start of a spiral that will change the lives of thousands for good? What price must she pay to get what she wants?[17] Inspired by true events, with a backdrop of human-trafficking and child-labour, Jhalki becomes an atypical thriller of hope, courage, self-belief and perseverance, seen through the eyes of a 9-year-old girl, who will not stop anywhere short of a triumph.[18]
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The film was shot in and around Mirzapur (Uttar Pradesh) and in Film City (Mumbai).
Jhalki was released nationwide (theatrically) by Panorama Studios on 14 November 2019 (Children's Day).[35] The team collaborated with The Kapil Sharma Show, ABP News, Kidzania too for the promotions.
After watching the film, some big stakeholders have come on board as partners, who have felt the need to promote the film for maximum number of viewers to increase awareness and inspire people with the courage & life skills of Jhalki.
The film is also proposed as one of the first films to establish a new genre of films - Cinema for Change.[36] Kailash Satyarthi Children's Foundation[37] is promoting the film through Mukti Caravan and Picture Time[38] wherein the film is screened for children, village communities, policy makers, chief ministers, judiciary, bureaucrats, MPs and MLAs, law enforcement agencies and national and state commissions for protection of child rights.[citation needed] Apart from KSCF, 9 other NGO partners are on board (Cry, Light of Life Trust, Udaan, Save The Children, Angel Xpress, Aangan, Salaam Baalak Trust, Prayas and Akshara Foundation) who are promoting and screening the film for their respective work areas and donor base by running special campaigns. Conversations with the Education Ministry[39] and Women & Child Development Ministry are in progress for having screenings across all government aided schools. Effective international associations,[40] advocacy groups, Non-profit organizations globally and Social Impact Media Partners are in conversations to collaborate. UNICEF,[41][42] along with Massachusetts Coalition to End Human Trafficking, New England International Donors[43] and Tufts Institute for Global Leadership have already started the process.
A unique collaboration with Picture Time[44] to reach the film in various ways (ticketed & sponsored) has already begun. These are van-mounted mobile theatres which takes 2.5 hours to be made fully functional, complete with air-conditioning, seating arrangements and world class high-definition digital projection and 5.1 Dolby surround sound for a high quality Cinema experience to every corner of the country, especially rural areas.[45]
The film earned 1.96 crores INR (approx.) at the box-office in its first week of release.[46][47]
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