After college and before she gained any experience in the jewelry business, Fisher worked as a wardrobe stylist for national ad campaigns like Budweiser and American Express.[6][7]
When her first child was born, Fisher wanted a receiving gift with single letters of the baby´s name. When she couldn´t find it, she designed a necklace, a dog tag charm with the name stamped on the front in her own, personal style and began to wear it.[8][7] When friends, family, and colleagues began to request that she design one for them, her business slowly started. After Uma Thurman wore Fishers jewelry on the cover of Glamour Magazine, her business was born.[7]
She began with a website with five products and became one of the first brands sold online.[6]
In May 2014, Fisher opened her flagship store on New York City’s lower Fifth Avenue.[8]
^ abcAvendaño, Katarina (June 3, 2019). "Jennifer Fisher Shines Bright". New York Family | What to do in New York with Kids. Retrieved January 8, 2020.