Jeff Yang (Chinese: 楊致和; born c. 1967/1968)[1] is an American writer, journalist, businessman, and business/media consultant who writes the Tao Jones column for The Wall Street Journal.[2] Previously, he was the "Asian Pop" columnist at the San Francisco Chronicle. He is an expert on Asian American pop culture and is the co-author of RISE: A Pop History of Asian America from the Nineties to Now (2022) with Philip Wang and Phil Yu[3] and The Golden Screen: The Movies That Made Asian America (2023).[4]
Yang has written a number of books related to Asian popular culture, including Once Upon a Time in China: A Guide to the Cinemas of Hong Kong, Taiwan and Mainland China, I Am Jackie Chan: My Life in Action (with Jackie Chan), and Eastern Standard Time: A Guide to Asian Influence in American Culture, from Astro Boy to Zen Buddhism.
Yang is also a business/media consultant on marketing to Asian American consumers for Iconoculture, Inc.[7] Before joining Iconoculture, Yang was CEO of Factor, Inc., another marketing consultancy targeting Asian Americans.
Starting in 1989, Yang was the creator and publisher of A Magazine, then the largest circulating English-language Asian American magazine in the United States before it closed its doors in 2002. The magazine grew out of an undergraduate publication that he had edited while a student at Harvard University. Yang was a producer for the first nationally distributed Asian American television show, Stir.[8][9]
^President and Fellows of Harvard College, ed. (2014). Harvard & Radcliffe Class of 1989 25th Anniversary Report. North Andover, MA: Flagship Press. pp. 996–997.
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