Jeff Fischer is a vintner and founded Habit Winery in Santa Maria, California, in 2008.[3] He got in the wine business at a time when he was going to auditions during the day and waiting tables at night. He started to study the production of wine, and to make wine in his own garage.[4] In 1995, he released his first batch of 10 cases.[5]
He has lived in a trailer parked in the vineyards, does most of the wine processing himself, and works with the Coastal Vineyard Care Association (CVCA) to source his grapes. His wine was featured many times on American Dad, the first time was when Roger (the alien) made a grocery list containing Habit wine.[4] The growth of his wine-making activity was fast, from 50 cases in 2009 to 1,300 cases in 2012,[6] and 2,000 in 2013.[5]