40°21′04″N 74°03′55″W / 40.350984°N 74.065215°W / 40.350984; -74.065215
Jay and Silent Bob's Secret Stash (sometimes shortened to simply The Stash[1]) is a comic book store owned by filmmaker Kevin Smith, and named after the fictional duo portrayed by Smith and Jason Mewes in Smith's View Askewniverse films. Merchandise includes comic books, comic-related merchandise, and View Askew film-related items (e.g., apparel, action figures, posters, etc.). The store is located at 65 Broad Street in Red Bank, New Jersey.
The store was the setting for the reality television show Comic Book Men, and where many episodes of the podcasts Tell 'Em Steve-Dave! and I Sell Comics have been recorded, as well as select episodes of SModcast and Highlands: A Peephole History.
The original Jay and Silent Bob's Secret Stash began as a small comic book store in Red Bank, New Jersey called Comicology. It was where Kevin Smith began purchasing his comics in approximately 1995-96, and as seen on the DVD for Chasing Amy, appears in the first deleted scene of that film. When Smith learned the owner was permanently closing the store and moving to Taiwan,[2] he expressed interest in purchasing the store for its back stock and client list. He bought it for $30,000 USD,[1][3] using the money he earned from Clerks,[4] and took it over in January 1997, putting his friend and colleague Walt Flanagan, whom he characterizes as "our resident comics genius", in charge of running the store. The store was repainted, filled with some film props, and its facade outfitted with a logo designed by Smith's friend Scott Mosier. The store was rechristened Jay and Silent Bob's Secret Stash, after the two characters played by Smith and Jason Mewes in Smith's films.
According to Smith, the store attracted not only the typical local customers, but also those from other states, countries and continents. Feeling that such visitors deserved a less mediocre store to travel to, Smith moved the store two years later to a 4,000 square foot location and had his production designer on Chasing Amy and Dogma to help design the store's appearance, and filled it with every prop and artwork possible from Smith's films, such as the Bluntman and Chronic pages from Chasing Amy that had been drawn by Matt Brundage and Mike Allred and the Buddy Christ statue from Dogma. A new logo for the store was designed by comics writer/artist Matt Wagner. Smith had the film crews from Mallrats and Chasing Amy, who spent two weeks renovating the location. The store opened March 6, 1999 with a gala "Stash Bash".[1][3] at 35 Broad Street,[5] A change jar by the cash register has collected money for Operation Kindness, a local animal shelter championed by Smith's mother.[1]
A second Secret Stash in the Westwood area of Los Angeles was opened in September 2004 and was managed by long-time associate Bryan Johnson, who has appeared in Smith's films as Steve-Dave.[6] It closed on October 10, 2007. The store relocated inside the Laser Blazer DVD retailer in Los Angeles, California.[7] The Stash at Laser Blazer closed on January 11, 2009. Laser Blazer remained open and used the area for Blu-ray Discs.[8][9] Laser Blazer eventually closed on December 24, 2011 due to declining sales.[citation needed]
On November 25, 2020, Smith announced on his Twitter account that he was closing the current Red Bank store at 35 Broad Street on December 28, and moving the store down the block to a long-vacant corner location at 65 Broad Street.[10][11] The new location opened on February 22, 2021.
Various props and memorabilia from Smith's films have decorated the Red Bank store. Among them:
The Stash has been a notable location for owner Smith to shoot scenes for some of his View Askew films. It first appeared (while still known as Comicology) in a deleted scene from Chasing Amy as Steve-Dave and Fan Boy's comic book store.
It saw more prominence in Jay and Silent Bob Strike Back as Brodie's Secret Stash, a comic store owned by Mallrats character Brodie Bruce (Jason Lee). Brodie's Secret Stash reappeared in Jay and Silent Bob Reboot; however, the scene took place at a different location of Brodie's store and was not filmed at the real Secret Stash.
It was seen in the Smith-produced Bryan Johnson-helmed film Vulgar.
The store is the setting of the reality television series Comic Book Men, which aired from 2012 to 2018.[12][13]
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