Jason Goldwatch (born September 1, 1976) is an American music video director and commercial director and self described "disrupter" who is a co-founder and Executive Creative Director of Decon / Mass Appeal creative agency and record label based in New York.
He worked at multiple production companies (including Satellite Films, where he was recruited by Spike Jonze) before touring with Dilated Peoples, Rage Against The Machine and Kanye West as a photographer and Documentarian. (Resisting the title "videographer.")[1]
He is best known for his directorial work with Kid Cudi, Pharrell Williams, Jay-Z, Tyler the Creator, Linkin Park, Mike Dean, Jay Electronica, Kendrick Lamar, Atmosphere, Travis Barker, Roc Marciano, Busta Rhymes, Grizelda, The Alchemist, Earl Sweatshirt, School Boy Q, Action Bronson Soul Assassins, and Dilated Peoples.
In 2000, he partnered with Peter Bittenbender on a film entitled One Big Trip, which led to their founding of Decon in 2002.[2] Which acompanying soundtrack featuring DJ Dhadow, Heirogliphics, Space Time Contimum and Tranquillity Bass. Having received the "Soundtrack of the Year" from "HIGH TIMES" Magazine, he established the record lable with Sony Music, "DECON RECORDS" with his business partner Peter Bittenbender. One of the most recognizable aspects about the music videos and short films by Goldwatch aside from the creative ingenuity and unpredictable psychedelic edge, is that he credits himself at the beginning of each of his works. He has said it was a decision he made early on to help establish his personal brand and also because people were already misspelling his name and he considered his films as not only commercially viable pieces but simultaneously "stand out works of art.".[3]
Selected videography
Music videos
Swollen Members – “Paradise Lost” 1994
Swollen Members – “Deep End” 1995
Aceyalone – “I Think” 1996
Kool Kieth – “Plastic World” 1998
Hieroglyphics – “Soweto” 2000
Linkin Park – “Enth E Nd” 2002
Aceyalone – “Give It Here” 2003
Loot Pack – “Whenimondamic” 2006
Loot Pack (feat. Quasimoto) – “20 Questions” 2006
Common and Sadat X feat. Talib Kweli – “1999” 2007
Gangrene (feat. Sean Price and Havoc) – “Sheet Music” 2015
Gangrene – “The Last Great Disgrace” 2015
Loudpvck – “Lit” 2015
Code Cut Crew – "Terrible Teddy” 2016
Code Cut Crew – "Planes" 2016
Invisibl Skratch Piklz – “Fresh Out Of Fucks” 2016
Travis Barker And Yelawolf – "Out Of Control” 2016
Blink 182 – “Home Is Such A Lonely Place” 2017
Evidence – “Jim Dean” 2017
Evidence – "Start The Day With A Beat" 2017
Evidence (feat. Slug) – “Powder Cocaine” 2018
The Alchemist (feat. Earl Sweatshirt) – “E Coli” 2018
The Alchemist (feat. Conway, Schoolboy Q and Westside Gun) – “Fork In The Pot” 2018
Atmosphere – “Graffiti” 2018
Atmosphere – “Virgo” 2018
Cypress Hill (feat. Sick Jacken) – “Locos” 2018
J Critch and Harry Fraud – “Thousand Ways” 2018
Nas x Dave East x Lin Manuel Miranda and Aloe Blacc – “Hamilton” 2018
Everlast – “The Cull” 2018
Everlast – “Dream State” 2019
Coolkids – “Dipped” 2019
Evidence – “The Factory” 2019
DJ Premier (feat Westside Gunn, Conway and Benny) – "Headlines" 2019
Nas – “War Against Love” 2019
Atmosphere – (The Day Before Halloween) : “Where The Road Forks,” “Space is Safe,” “She Loves My Not,” “The New People,” “The Future Is Disgusting,” “DoubleTown,” “Stardust,” “Blotter Acid Reflux Syndrome,” “Party Crashers,” “Sleep Apnea,” 2020
Bam Marley – “Fight Your Fears” 2020
Boldy James and The Alchemist – “Slow Roll” 2020
Brother Ali – “Greatest That Never Lived” 2020
Conway The Machine and The Alchemist – “Calvin” 2020
Everlast – “Slow Your Roll” 2020
Roc Marciano – “Downtown 81” 2020
The Alchemist (feat. Westside Gun) – “Blank Canvas” 2020
The Alchemist (feat. Westside Gun) – “Stained Glass” 2020
Travis Barker and Run The Jewels – “Forever" 2020
B Real (feat. Berner) – “Number 9” 2021
Evidence – “Start The Day With A Beat” 2021
Kid Cudi – “Solo Dolo Pt III” 2021
Nas – “40-16 Building” 2021
The Alchemist and Born x Raised – “Carry The Fire,” 2021
