Jadu Heart

Jadu Heart
Diva Jeffrey in 2019
Diva Jeffrey in 2019
Background information
OriginLondon, England
Genres


Years active2016–present
Labels
Members
  • Diva-Sachy Jeffrey
  • Alex Headford
Websitejaduheart.com

Jadu Heart is an English musical duo composed of Diva Jeffrey and Alex Headford. They have gained recognition for their independent approach to music production and their exploration of multiple genres in their compositions, with notable focuses on Dream Pop, Shoegaze and Indie Rock[1]

Description

Alex In Romania 2022

The group formed as a result of a project assigned to Jeffery and Headford while studying at The British and Irish Modern Music Institute. The project, which tasked the class to depict a 'cycle' audibly, led Jadu Heart to create their first EP, Wanderflower. According to Jeffery, “Every song in our first EP corresponds to a different chapter in [Dina and Faro's] story.”

2016 - 2019: Wanderflower, Ezras Garden, Melt Away

The duo were known for their conceptual storytelling through their characters (Jeffery as Dina and Headford as Faro) and their "theatrical" masks seen donned during the live performances and press runs of their first two records.[3]

In 2016 they released 2 EPs; Wanderflower and Ezras Garden. These EPs were later combined and released as an A + B side compilation vinyl. The Vinyl edition also included a poster that depicted an alternate universe the band had created.[4]

In 2019 the band released their Debut album Melt Away.

2019-2023: Hyper Romance, Derealised

In 2019, the band relocated to Bristol and built a studio in a basement adjacent to a church.[5] Their subsequent album, Hyper Romance drew inspiration from local Gothic architecture, a passion for folk horror films, and the band's growing interest in Pagan rituals. This imagery permeates the album's music videos and sleeve design, reflecting the band's artistic direction. It is also evident in the band's stylistic shift towards a guitar-driven sound, influenced by Grunge, Shoegaze, and Psychedelic folk music.[5][6]

Coinciding with the release of Hyper Romance, the band abandoned their masks and alter egos.[7] This shift in style was accompanied by the album's opening track, Another Life, which alludes to this transformation. Notably, the track was released a week after the band posted the first picture of their unmasked faces online.[8]

They released their 3rd album "Derealised" in 2023.[9]

Discography

EPs

  • Wanderflower (2016)
  • Ezra's Garden (2016)

Albums

  • Melt Away (2019)[10]
  • Hyper Romance (2020)[11][12]
  • Derealised (2023)

References

  1. ^ a b "Jadu Heart - VLF Records". VLF Records. Retrieved 9 February 2022.
  2. ^ "Jadu Heart hitch themselves to Mura Masa's Anchor Point". MusicMap. Retrieved 9 February 2022.
  3. ^ Ganfield, Matt (8 May 2019). "Introducing London Duo and Musicians Jadu Heart". Wonderland. Retrieved 9 February 2022.
  4. ^ "Wanderflower / Ezra's Garden". Discogs. 30 June 2017. Retrieved 17 September 2023.
  5. ^ a b "Jadu Heart are the duo bringing together pagan rituals and romance". Crack Magazine. Retrieved 17 September 2023.
  6. ^ O'Reilly, Caitlin (25 September 2020). "Jadu Heart – 'Hyper Romance' review: the elusive duo experience a gothic rock renaissance". NME. Retrieved 17 September 2023.
  7. ^ "Jadu Heart | Metal Magazine". metalmagazine.eu. Retrieved 17 September 2023.
  8. ^ "Another Life Lyrics". Genius. Retrieved 17 September 2023.
  9. ^ James, Luke (3 February 2023). "Review | Jadu Heart - Derealised". Clunk Magazine.
  10. ^ "Jadu Heart: Melt Away". Pitchfork. Retrieved 9 February 2022.
  11. ^ "Jadu Heart: Hyper Romance". Pitchfork. Retrieved 9 February 2022.
  12. ^ "Jadu Heart – 'Hyper Romance' review: the elusive duo experience a gothic rock renaissance". NME. 25 September 2020. Retrieved 9 February 2022.