Friend was president of the Nordberg Manufacturing Company in 1895 and he was also the vice-president of Friend Brothers Clothing Company, which was owned by his father, Elias Friend, and his uncle, Henry Friend.[1] He was also director of the National Exchange Bank in Milwaukee.
Jacob bought land from the estate of Judge Murray F. Tuley on Pine Lake[4] in an area now known as Chenequa, Wisconsin which has archaeological significance for being known as a site for trails and camps of Native American Indians from Prairie Potawatomi and Menomini
tribes.[5] The land is located off Muscovy Road.
Family
Friend married Alice Levy on April 29, 1885. They had three children: Robert, Margaret, and James. Robert went on to be president of Nordberg Manufacturing Company.[1]