The film revolves around the life of a man named Siddharth alias Siddhu and his girlfriend, Anasuya alias Anu.
Siddhu works at an information technology firm and takes time off from work to attend his sister's wedding. While on leave, he and his girlfriend Anu go on a date where they encounter Madhav, sitting in a car with his other friend. They both convince Siddhu that they are police officers and that he and Anu will be arrested if they don't escort them.
Siddhu and Anu are mentally tortured while driving around with them. Madhav tries to make a move on Anu while Siddhu is away. Tired of his actions, his friend leaves the three of them alone. He continues to harass them but leaves after Siddhu pays him off. The two then go to Anu's hostel without speaking. A frustrated Siddhu asks Anu what he has done to her. Upset by his question, she gets out of the car and Siddhu angrily drives back home.
While Siddhu is restless at home, he decides to take revenge. He goes back to the place where he originally met them and discovers that Madhav is just an ambulance driver and his friend is just a tailor. Siddhu finds his address and goes to his house while he is away. He is greeted by his wife, Jyothi and his daughter, Shravya. He enters the house and makes a scene. When Madhav arrives home, he and Siddhu get into a fight, with Siddhu breaking his legs. Siddhu attempts to leave but is stopped by a procession on the road. Siddhu begins to torture his wife and daughter in the same way he tortured him and his girlfriend.
Madhav's friends arrive outside his house. He attempts to call to them for help but stops when Siddhu threatens to kill his daughter. Meanwhile, Jyothi overhears his friends talking about Siddhu's incident. As his friends leave, Jyothi angrily questions him, who confesses that he tried to sexually assault Anu, but she fought back. Siddhu apologizes to Jyothi and leaves the broken family alone. Jyothi takes her daughter inside, while Madhav lies in the room immobilized. A happy and relaxed Siddhu meets Anu that night.
The next day, Anu joins Siddhu at the beach. Still angry at his question, she asks what else he wants to know. He pulls his car over and takes the Madhav's friend out of the trunk. He apologizes and Siddhu offers him money to get back home. Still angry, Anu asks Siddhu if Madhav had done something to her , he would have abandoned her . Siddhu refuses to reply and changes the topic by proposing to her for her birthday. She turns him down as she does not want to live with Siddhu anymore. She realizes Siddhu might not have accepted her if something bad had happened, regardless of who was at fault or how miserable the situation was.
The film was originally scheduled to release on 23 April 2021,[9][10] but the release was postponed due to the COVID-19 pandemic in India.[11] Later, it was announced that the film will be released on 30 July 2021.[12]
Reception
Neeshita Nyayapati of The Times of India gave a rating of 2.5 out of 5 and cited it as "an odd mix of feminism and misogyny". She felt that the film had the potential to be something more, if only the subject at hand was handled better instead of ending up being nothing but than a case-study on the big, fat, male ego.[13]Sakshi 's Anji Setty rated the film two for five. He criticized the screenplay, narration, and, praised the acting performances done by lead actors.[14]
A critic of Pinkvilla called it "barely average romantic thriller" and wrote that "'ISHQ' is the kind of semi-experimental and subject Telugu cinema wouldn't have made by itself."[15]
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