Karthik Subbaraj drafted the script during the production works of Jigarthanda in September 2013 and took more than a year for its completion. The film was formally announced in February 2015, with principal photography beginning that May and ending that September. The film features music composed by Santhosh Narayanan with cinematography handled by Sivakumar Vijayan and edited by Vivek Harshan.
The film centres around three men and the women in their life: a struggling and alcoholic film director Arul (S. J. Surya) and his wife Yazhini (Kamalinee Mukherjee); Arul's best friend Michael (Vijay Sethupathi) and his wife Ponni (Anjali); and Arul's younger brother Jagan (Bobby Simha).
Arul was a renowned film director until he fell out with the producer of his latest directorial film, because of which the film never released. To overcome his sorrow, he became a chronic alcoholic and started harassing Yazhini. Though Yazhini often threatens to divorce Arul for his behaviour, she changes her mind each time due to her love for him.
Michael, an artefact dealer, is forced to marry Ponni, despite being in love with a widow named Malar (Pooja Devariya). However, Malar has no love for Michael, merely considering their relationship as friends with benefits. Michael openly reveals to Ponni that he is not interested in being her husband and ignores her.
Yazhini tries to convince Arul to seek the producer's forgiveness and get his film released so that they both could return to a normal life. When Arul refuses, the producer himself steps in and asks Arul to pay him ₹4,00,00,000 to get his film released. Michael and Jagan, with the help of their friend Ramesh (Karunakaran), steal a temple idol and sell it for ₹4,00,00,000 so that Arul's film can be released. Unfortunately, the producer has already decided to remake Arul's film with an entirely new cast and with his own brother as the director. Arul confronts the producer, who tries to kill him. In a fit of rage, Michael bludgeons the producer to death and is soon sentenced to seven years' imprisonment for his crime. An angry Ponni starts ignoring her husband, never visits him in jail, gives birth to their daughter, and eventually returns to her village. Meanwhile, Yazhini returns to her parents' house and files for a divorce against Arul, fed up of his alcoholism.
Arul is sent to rehab to overcome his alcoholism and is released two years later. Now sober, Arul tries to convince Yazhini to return to him, to no avail. Meanwhile, Arul and Jagan bail out Michael, who leaves for Ponni's village in an attempt to restart his married life with her. Ponni agrees to come back with him on the condition that he breaks his friendship with Arul. The deceased producer's widow and brother meet with Arul and decide to sell the production rights of his film to him for ₹20,00,000. To get the money, Michael and Jagan again team up with Ramesh to steal an idol from a Kerala temple and sell it. However, Ramesh drugs Michael and runs away with the idol. Michael is arrested the following morning, but he manages to escape from the police and return to Chennai.
On confronting Ramesh, he finds out that Jagan was responsible for getting him arrested at Kerala. Jagan was also in love with Ponni and was disgusted at the way Michael treated her. When Michael was in jail, Jagan declared his love for Ponni, who reciprocated but was forced to return to her village the next day as she was unable to decide between Michael and Jagan. Jagan then decided to get Michael arrested so that Ponni could leave Michael for good and start a new life with him. After confronting Ponni over her love for Jagan, both Michael and she decide to forget everything that happened and plan to leave Chennai to start a new life.
Arul, who has successfully acquired the production rights for his film, decides to once again convince Yazhini to return to him. Yazhini, who is getting engaged to another person, Vasanth (Vaibhav), forgives him and agrees to return to him as long as Vasanth agrees. Meanwhile, Michael picks up a fight with a drunk Jagan over Ponni. During the fight, he accidentally kills Jagan, forcing him and Ponni to go into hiding, but he does not tell her that he killed Jagan. When the train that Michael and Ponni are travelling in stops at Palur, Arul, who has found out that Michael had killed his brother, notices him and shoots him in revenge. As Arul is taken to prison, he contacts Yazhini and pretends that he has once again returned to his drunken habits as he does not want her to suffer with the stigma of being a criminal's wife, effectively ending their relationship.
In the end, with their respective husbands out of the way, Ponni and Yazhini relish their newly found freedom by enjoying the rain. Yazhini only watches the rain, leaving the viewers to introspect on how she is not ready to venture out into the world alone yet, while Ponni allows herself to get drenched, finally letting go.
Karthik Subbaraj began writing for his untitled third project before the completion of Jigarthanda in September 2013.[4] In September 2014, reports claimed that the film would be titled Iraivi and produced by C. V. Kumar via Thirukumaran Entertainment.[5] In February 2015, Thirukumaran officially confirmed the project with cinematographer Gavemic U. Ary, editor Vivek Harshan, and composer Santhosh Narayanan.[6] Ary was later replaced by Sivakumar Vijayan.[7]
Karthik has stated that the films of directors K. Balachander, Balu Mahendra and Mahendran, whose films were women-centric had inspired him to do the film.[8] He also said that the film would be centred on how women influence men in modern society.[9]
The soundtrack album is composed by Santhosh Narayanan. On the occasion of Women's Day (8 March 2016), Santhosh recorded a song dedicated to women, with his mother Mahalakshmi Rajagopalan singing for the song.[17] The audio launch was held on 15 April 2016.[18]
Siddharth K of Sify gave 3.5 out of 5 to the album and stated "Santhosh Narayanan is back in style!".[19]Karthik Srinivasan of Milliblog wrote "Less album-friendly (perhaps more situational) soundtrack from Santhosh."[20]
In early January 2016, the first look poster was released, and the caption "Sila woMENkalin kadhai" (Story of few woMEN) was highlighted by commentators for the way it capitalised the word "men".[21] As a part of the promotional campaign, the making of the film premiered a four-episode series, documenting the film's making, starting from 22 May 2016.[22] The producers also collaborated with The Sight Media to launch an in-auto LED branding, with the clips and video promos of the film being available for customers travelling in Chennai autos through the LED panels installed there.[23]
The film was initially announced to release on 20 May 2016. Due to the release of Idhu Namma Aalu and Marudhu during the month, the team pushed the release to 3 June.[24] The film had its television premiere on 5 September 2016 via Jaya TV.[25]
Reception
The film opened to positive response from critics.[26] M. Suganth of The Times of India gave 3.5 out of 5 and stated "Karthik's writing is novelistic, with each character having their own well-sketched arcs."[27] In his review for The Hindu, Baradwaj Rangan wrote " Iraivi is an unusual feminist film, in the sense that it's seen entirely through the prism of sympathetic male characters. This is bound to happen when there are so many people, so many strands, when we don't follow one person's simplistic "you go, girl" journey. But when the parts are so well-crafted, we don't complain as much about their sum not adding up to a satisfying whole."[28] Gauthaman Baskaran of Hindustan Times wrote "Iraivi in the end seems like a story gone astray, the lives of several people destroyed by male egoistic rage that seeks solution in blood and gore. There is very little to cheer in the 160-minute work, which, though has some interesting performances by Simha, Surya and Anjali."[29] Kirubakar Purushothaman of India Today gave 3 out of 5 and stated "The story of Iraivi is about the victimisation of the females in the film by the malevolent arrogance of their respective not-so-better halves."[30]
S. Saraswathi of Rediff.com gave 3.5 out of 5 to the film stating that "The beautifully etched out characters, the performances, the exceptional music and the thought-provoking message makes Karthik Subbaraj's Iraivi a must watch."[31] Giving 3 out of 5 stars, Anupama Subramanian of Deccan Chronicle wrote "The movie has a feminist theme and the bold characters have semblance to one we used to see in K. Balachander's films."[32] Vikram Venkateshwaran of The Quint wrote "Iraivi disturbingly tells you that gender is not based on one's plumbing. All of the characters, including the women who are victimised, only seek happiness for themselves. And that's what makes it so real and relatable."[33]Sowmya Rajendran of The News Minute reviewed "Subbaraj does suggest that women ought to stop depending on men for their happiness but sadly, even then, none of his female characters MAKE that choice actively. The men do it on their behalf. The women are like characters from Waiting for Godot, hoping that someday, things will get better without taking charge of their own lives. This is a very simplistic depiction and does injustice to both genders. It is also unreal though we may be tricked into believing that it is completely realistic."[34]
Controversies
The film features an egoistic film producer played by Vijay Murugan who is shown as a ruthless, money-minded person who does not care about the feelings of a struggling director, played by Suryah.[35] Post-release, few members of the Tamil Film Producers Council including P. L. Thenappan criticised Karthik for allegedly portraying the producer's character in poor light and also threatened to issue a "red card" against the director. K. E. Gnanavel Raja, who co-produced and distributed the film also expressed his disappointment against the issue.[36] Some reports claimed that Karthik's fallout with film producer Kathiresan during the production of Jigarthanda is the reason why he portrayed the character as such.[35] After Karthik issued a letter to the Tami Film Directors Union explaining his position, the problem was amicably resolved.[37]
Impact
Inspired by the film, a showroom named Iraivi was organised by Vijay Sethupathi's sister in Chennai.[38]
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