2014; 11 years ago (2014) (ID) 12 February 2018; 6 years ago (2018-02-12) (Discovery Jeet) 13 January 2020; 4 years ago (2020-01-13) (second incarnation of ID)
Investigation Discovery (abbreviated as ID) is an Indian multinational pay television network dedicated to true-crime documentaries owned by Warner Bros. Discovery broadcasting in English and Hindi. The channel was launched on 1 June 2014 then again relaunched in January 2020. The channel airs programming from its American counterpart and Scripps.[1][2]
The channel was rebranded as Discovery Jeet in 2018, and later was rebranded as Jeet Prime.[3] Due to poor ratings, the channel switched back as Investigation Discovery in 2020.
History
Former logo as Discovery JeetFormer logo as Jeet Prime
Investigation Discovery was launched in 2014 by Discovery Communications India as a Hindi-language entertainment channel.[4] Later, on 1 February 2018, the channel rebranded as Discovery Jeet with English, Tamil, Telugu audio feeds.[3]
The company also shifted their headquarters from Delhi to Mumbai which is more suited for building a national general entertainment channel.[5] It aims to create 1000 hours of original content a year.[6] The shows will also be available digitally via Netflix.[3] The channel had a reach of 140 million on the day of launch.[7]
Discovery announced plans to revamp the channel with dubbed content from Scripps after low ratings.[2]
However, things did not work out as planned and on 13 January 2020, the channel was rebranded again to Investigation Discovery.
