Jonathan Vautrey of Wiwibloggs wrote, "Mahmood has never made secret his love for things such as Pokémon and anime. And now, the Italian star is bringing that into his music. His new single is titled “Inuyasha”, which is the name of a manga/anime series centred around a half-dog demon, half-human character called Inuyasha. The Eurovision 2019 runner-up dresses as his own version of Inuyasha, with a bit of Italian fashion flair. Sonically, the track is a strong mid-tempo hip-hop offering that Mahmood takes further with his passion and charisma."[5]
Music video
A music video to accompany the release of "Inuyasha" was first released onto YouTube on 5 February 2021. The video was directed by Simone Rovellini.[6]