Intimissimi

Intimissimi S.p.A.
Company typePublic
Founded1996; 28 years ago (1996)
FounderSandro Veronesi
Headquarters
Dossobuono di Villafranca di Verona, Veneto
,
Italy
ProductsClothing
ParentCalzedonia S.p.A.
Websitewww.intimissimi.com
Intimissimi, Calle Dato, Vitoria, Spain, 2020
Intimissimi, Calle Dato, Vitoria, Spain, 2020

Intimissimi is an Italian clothing label founded in 1996, which specializes in bras, briefs, lingerie, vests, and pyjamas for women and men.

History

The brand was launched in 1996 by Sandro Veronesi.[1]

Starting in 2005, Intimissimi clothing was sold through Victoria's Secret in a third-party partnership arrangement. The partnership also included the creation and launch of an Intimissimi beauty line in Victoria's Secret's stores, and the distribution of Intimissimi products in Victoria's Secret's outlet stores.[2] By 2006, the company had opened over 1,000 single-brand stores worldwide.[1]

In 2015 the model Shlomit Malka became the face of Intimissimi.[3] She led the company's international advertising campaigns until she was replaced in 2017 by Dakota Johnson.[4]

In October 2017, the brand launched its fourth edition of Intimissimi on ice in the Verona Arena, with costumes designed by Chiara Ferragni.[5] Intimissimi was one brand she used as a "symbolic vocabulary".[6] In October 2017, Intimissimi opened a 500-square-foot store on New York's Fifth Avenue.[7][8]

For the 2017 campaign Mario Testino photographed Serbian ex-sportswoman Ana Ivanovic, food writer Ella Mills, model Irina Shayk, and actress Dakota Johnson.[9]

In June 2020, Intimissimi launched the Infinity shelf service, a system which removes the risk of out-of-stock by drawing from the e-commerce window.[10] In 2023, the brand and Jennifer Lopez released the capsule collection 'This Is Me Now' in which the singer came out with a more mature body to show.[11]

See also

References

  1. ^ a b "Il successo tutto italiano di Intimissimi - Pambianconews notizie e aggiornamenti moda, lusso e made in Italy". www.pambianconews.com (in Italian). 2006-11-30. Retrieved 2024-02-22.
  2. ^ "Intimissimi in partnership con Victoria's Secret per il mercato americano". www.fashionmagazine.it (in Italian). 23 November 2005. Retrieved 2024-02-22.
  3. ^ "Shlomit Malka - Israeli Model". Fashion Gone Rogue. Retrieved 2017-09-27.
  4. ^ "Now You Can Buy Lingerie Like '50 Shades' Star Dakota Johnson". The Hollywood Reporter. Retrieved 2017-09-27.
  5. ^ Golizia, Dario (2022). The Fashion Business: Theory and Practice in Strategic Fashion Management. Abingdon, Oxford: Routledge. p. 194. ISBN 978-0-367-49053-9.
  6. ^ V¡ctor, Hern ndez-Santaolalla; M¢nica, Barrientos-Bueno (2020). Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies. IGI Global. pp. 137–138. ISBN 978-1-7998-3120-4.
  7. ^ "Intimissimi inaugura sulla Fifth Avenue | Amica". Amica. Retrieved 2017-11-02.
  8. ^ "Intimissimi conquista New York - VanityFair.it". VanityFair.it (in Italian). 2017-10-23. Retrieved 2017-11-02.
  9. ^ "Ana Ivanović - Intimissimi". Intimissimi Shop. Archived from the original on 1 December 2017. Retrieved 4 April 2018.
  10. ^ IT, FashionNetwork com. "Intimissimi lancia il servizio 'Scaffale Infinito'". FashionNetwork.com (in Italian). Retrieved 2020-06-24.
  11. ^ Sanchez, Chelsey (2023-10-18). "Jennifer Lopez Co-Designed an Intimissimi Capsule Collection That Reflects Her Personal Evolution". Harper's BAZAAR. Retrieved 2024-02-22.
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