It was the only feature film produced by Maker Studios, the online short-form content subsidiary of Disney.[1]
The film premiered on iTunes on June 21, 2016, and subsequently reached No. 5 on the iTunes movie comedy chart.[citation needed] One month after the online release, it was made available worldwide on Netflix starting July 21.[2]
The story follows five internet influencers who attempt to become online sensations as they prepare to attend a live show in which a worldwide audience will vote on which of them wins their own TV show.[3]