On August 7, 2023, Belinda announced her return to music, having signed a new label contract with Warner Music Group, expressing how she had lost faith in the industry and is thankful that collaborating with the aforementioned artists has helped rediscover herself.[2] On January 17, 2024, Belinda deleted all the posts from her Instagram profile, and teased the album's lead single "Cactus", which was released on January 31.[3]