Grouping of small professional wrestling promotions
In professional wrestling, the independent circuit (often shortened to the indie circuit or the indies) is the collective name of independently owned promotions which are deemed to be smaller and more regionalized than major national promotions.
The "indie" scene in the United States dates back to the days of regional territories. When a promoter ran opposition in even one town controlled by a National Wrestling Alliance sanctioned territory, they were often called an "outlaw" territory.[2] This is considered by some to be a forerunner to indies since some stars of the past got their start in these low quality local rivals to the big regional territories.
The modern definition of the independent circuit came about in the middle to late 1980s and fully formed and flourished after 1990. These promotions initially sought to revive the feel of old school territorial wrestling after former territories either went national, such as WWF, went out of business, or eventually did both, such as WCW. Several indies did in fact manage to tour different towns within a region and maintain a consistent schedule.
After Vince McMahon, seeking regulatory relief, gave in 1989 testimony in front of the New Jersey State Athletic Commission[3] where he publicly admitted pro wrestling was in fact a sports-based entertainment, rather than a true athletic competition, many state athletic commissions stopped regulating wrestling. This obviated the need for complying with many expensive requirements, such as the need for an on-site ambulance and trained emergency medical personnel at each bout. After the business was thus exposed and deregulated, just about anyone could be a promoter or a wrestler since no licensing beyond a business license was then required. Many thought they could save money by holding shows in lesser towns and smaller arenas with little to no televised exposure, leading to many shows being held only once a week or once a month in local towns.
Independent promotions are usually local in focus and, lacking national TV contracts, are much more dependent on revenue from house show attendance. Due to their lower budgets, most independent promotions offer low salaries (it is not unusual for a wrestler to work for free due to the fact most promoters can only afford to pay well-known talent). Most cannot afford to regularly rent large venues, and would not be able to attract a large enough crowd to fill such a venue were they able to do so. Instead, they make use of any almost open space (such as fields, ballrooms, or gymnasiums) to put on their performances. Some independent promotions are attached to professional wrestling schools, serving as a venue for students to gain experience in front of an audience. As independent matches are seldom televised, indie wrestlers who have not already gained recognition in other promotions tend to remain in obscurity. However, scouts from major promotions attend indie shows, and an indie wrestler who makes a good impression may be offered a developmental or even a full-professional contract.
The advent of the Internet has allowed independent wrestlers and promotions to reach a wider audience, and it is possible for wrestlers regularly working the indie circuit to gain some measure of fame among wrestling fans online. Additionally, some of the more successful indies have video distribution deals, giving them an additional source of income and allowing them to reach a larger audience outside of their local areas.
Unlike the North American or Japanese products which have large, globally renowned organisations such as WWE and New Japan Pro-Wrestling with several hundred smaller promotions, Australia only has approximately 30 smaller independent circuit promotions which exist in all but one of the states and territories, that being the Northern Territory. Tours from the North American product are regularly sold out in capital cities such as Melbourne, Sydney, Perth and Brisbane.
Lucha libre has many more independent wrestlers in proportion to the rest of North America, because of the weight classes prevalent in the Mexican league system as well as its emphasis on multiple person tag matches; just about anyone with ability can emerge from an independent promotion into either AAA or Consejo Mundial de Lucha Libre and be a champion there. Independent Mexican wrestlers may use a lot of gimmicks, including some that may be based on copyrighted characters from American television shows, such as Thundercats and X-Men. (These gimmicks are often changed if the wrestler playing them makes it into AAA or CMLL; the most prominent example of non-compliance with this method is midget wrestler Chucky from AAA, whose gimmick is based on the Child's Play movies.)
As the 1990s ended, though, things began to change. Independent promotions began gaining more prominence as they were featured in major specialized media such as Shukan Puroresu and Shukan Gong magazines. With the death of Giant Baba and retirement of Antonio Inoki, which effectively broke their control over the promotions they founded, the major promotions began looking to the smaller promotions for talent.
Noah admitted one wrestler from the independents, Daisuke Ikeda, to its ranks as well (Ikeda has since left, but other wrestlers from the independents that were signed included Akitoshi Saito, Takahiro Suwa, and Taiji Ishimori). Although AJPW, NJPW, and Noah remain committed to their dojos, the reliance on independents is growing as obscure talent is recognized for its ability.
For most of the years of ITV's coverage of British Wrestling, the dominant promoter in the United Kingdom was the Joint Promotions cartel, which was originally modelled on the NWA and later amalgamated into a single company. Nonetheless, throughout this period, untelevised alternative promotions flourished with at least one significant competitor to Joint for live shows.
Initially the main rival was the former dominant promotion in the territory, Atholl Oakley's BWA. By the time of its demise, wrestler/promoter Paul Lincoln had established himself as a major promoter with shows featuring himself as headline heel. In 1958, when Bert Assirati was stripped of the British Heavyweight Championship, Lincoln formed the BWF alliance of promoters to support Assirati's claim, later recognising Shirley Crabtree as champion. Lincoln's BWF was eventually bought out into Joint in 1970.
Welsh promoter Orig Williams also used the BWF name, promoting from the late 1960s up until the early 2000s and then sporadically until his death in 2009. From 1982 to 1995, Williams had a Welsh language TV wrestling show "Reslo" on S4C. Brian Dixon, a referee for Williams, set up his own company Wrestling Enterprises of Birkenhead later renamed All Star Wrestling c. 1984. An alliance with promoter and former top star Jackie Pallo failed to prevent Joint gaining a five-year extension on its TV wrestling monopoly from January 1982 to December 1986.
However, by the mid-1980s Dixon had won over many wrestlers and fans from Joint who were tired of the Big Daddy-orientated direction of Joint. Eventually this culminated in All Star gaining a TV show on satellite channel Screensport and later, a slice of ITV's coverage from 1987 until the end of ITV wrestling in 1988. By the end of this period, All Star had effectively replaced Joint (by now owned by Max Crabtree, brother of Shirley) as the dominant promotion in the UK.
Joint, renamed Ring Wrestling Stars in 1991, dwindled down before closing with Crabtree's retirement in 1995, All Star has continued to be the dominant non-import live promotion in the UK up to the present day. Its principal competitors since that time have been Scott Conway's TWA, John Freemantle's Premier Promotions, RBW and LDN Wrestling. Since the 1990s there have also been numerous American-style "New School" promotions.
Suzuki-gun (Minoru Suzuki and Zack Sabre Jr.) (c) vs. CHAOS (Kazuchika Okada and Tomohiro Ishii) for the RevPro Undisputed British Tag Team Championship
Haven, Lanny Poffo, Brutus Beefcake and Bushwhacker Luke vs. Big Daddy Hammer, Virgil and The Nasty Boys (Brian Knobbs and Jerry Sags) in a Survivor Series elimination match
^ abMeltzer, Dave (July 28, 2003). "Big week in Japanese wrestling, more". Wrestling Observer Newsletter. Campbell, California. The HWA ran its annual show on 7/19 in conjunction with the Columbus Clippers minor league baseball team. The show drew 8,757, which is more than double the Clippers average (4,500) or the crowd drawn last year with several WWE wrestlers on the show (4,400).
^ abcMeltzer, Dave (July 20, 1992). "Vader makes title history, title belt lawsuit, Bash 92, real names". Wrestling Observer Newsletter. Campbell, California. Anyway, what this means is we've been underestimating the crowds of the Lucha Libre shows and that the original 5/16 show really did draw 6,250 (tickets were $20, $15 and $10 for that show and more freebies so the house was probably well under six figures but probably still in excess of $70,000).
^ abcAlvarez, Bryan (June 17, 1996). "Brian Pillman future after Humvee accident, Ilio DiPaolo bio, WCW and WWF big gates over the weekend, tons more". Wrestling Observer Newsletter. Campbell, California. Actual attendance at the World Wrestling Peace Festival was 5,964. I incorrectly misinterpreted the number of comps as being about 1,500 less than it actually was, although in no way did it look like there were anywhere close to 6,000 in the building but that is a legit figure.
^ abcMeltzer, Dave (November 8, 1993). "Oro dies in the ring, Sid Vicious vs. Arn Anderson stabbing incident". Wrestling Observer Newsletter. Campbell, California. 7,200 tickets were given away, enough to fill the Civic Center. About 5,500 showed up, a surprising amount of whom were certainly old enough to remember the weekly Thursday night cards from the 60s and 70s, and many of whom were kids who came largely to see the Big Bossman of WWF television fame.
^Meltzer, Dave (July 24, 1995). "Bash 1995 and AAA at the LA Sports Arena, Shamrock vs. Severn pro-wrestler shoot fight results, tons more". Wrestling Observer Newsletter. Campbell, California. Jacques Rougeau Jr. ran his first show on 7/15 in Verdun, QUE drawing what was reported in the newspapers as 3,500 fans but there is no way of knowing a real figure. The highlight of the show was Abdullah the Butcher's main event win over Richard Charland.
^Meltzer, Dave (January 10, 2000). "NJPW Tokyo Dome reviewed, 1999 in revenue for promotions, more". Wrestling Observer Newsletter. Campbell, California. Jacques Rougeau's 12/29 show in Montreal drew about 2,600 fans in the 3,000-seat Pierre Charboneau Center, his biggest crowd to date. In the main event, Ron & Jimmy Garvin won the Johnny Rougeau tag team titles from Jacques & Raymond Rougeau.
^Pearson, Craig (July 12, 2001). "Wrestlefest 2001; Border City Club's Bout Will Leave Someone Singing The Blues". Windsor Star. p. 45. We'll find out when the BCW finale explodes on the Civic Terrace from 2 to 4:15 p.m., once again part of the annual Bluesfest in the biggest local wrestling show of the year. Two years ago, the BCW's riverfront spectacle drew 1,600 people, while last year it attracted 2,200 - one of the biggest draws for independent pro wrestling in Canada.
^ abMeltzer, Dave (March 8, 1993). "Superbrawl, Ross done with WCW, two major lawsuits, tons more". Wrestling Observer Newsletter. Campbell, California. Junkyard Dog, Don Muraco, Jushin Liger, Joe & Dean Malenko, Chris Benoit, Jake Roberts and Jim Neidhart are in the midst of headlining an Australian tour. First night in Brisbane on 2/25 drew 2,200 and 2/26 in Melbourne drew about 4,000. Must be interesting because they are using Liger vs. Benoit, who have no name identity in Australia, as the semifinal, and Neidhart vs. Roberts on top. Can you imagine Roberts and Neidhart having to follow those two?
^Meltzer, Dave (June 28, 1993). "Trying to fix WCW, Hogan about to leave WWF after King of the Ring". Wrestling Observer Newsletter. Campbell, California. 6/18 Sydney, Australia (AWF - 3,500): [...] Road Warrior Hawk b Demolition Smash
^Meltzer, Dave (July 5, 1993). "More WCW idiocy, Hogan leaves WWF, Roddy Piper returns, more". Wrestling Observer Newsletter. Campbell, California. 6/24 Melbourne, Australia (AWF - 3,500): [...] Big Bossman b Nailz
^Meltzer, Dave (August 2, 1999). "Vince McMahon comments on Bret Hart, WWF Fully Loaded review, more". Wrestling Observer Newsletter. Campbell, California. 7/17 Melbourne, Australia (High Risk Championship Wrestling - 3,500): [...] Nailz DDQ Primo Carnera III
^Meltzer, Dave (June 28, 1993). "Trying to fix WCW, Hogan about to leave WWF after King of the Ring". Wrestling Observer Newsletter. Campbell, California. 6/26 Adelaide, Australia (AWF - 1,450): [...] Big Bossman b Nailz **1/2
^Meltzer, Dave (March 15, 1993). "Japan Super Show, Hogan, Flair and Brutus return, ratings, more". Wrestling Observer Newsletter. Campbell, California. 3/2 Adelaide, Australia (AWF - 1,000): [...] Jake Roberts b Jim Neidhart *
^Meltzer, Dave (August 2, 1999). "Vince McMahon comments on Bret Hart, WWF Fully Loaded review, more". Wrestling Observer Newsletter. Campbell, California. 7/23 Adelaide, Australia (High Risk Championship Wrestling - 1,000): [...] High Risk Warrior b Nailz, Pit Bulls b DOA-DQ
^Meltzer, Dave (February 16, 2015). "Possible WrestleMania main event changes, Genichiro Tenryu retires, more UFC drug testing woes, future of NXT, CMLL at a crossroads, and more". Wrestling Observer Newsletter. Campbell, California. After the return of L.A. Park, Dr. Wagner Jr. and Fuerza Guerrera to Arena Mexico on 2/8 drew more than 15,000, more than five times the normal Sunday crowd [...] An outside promotion, All Elite, booked Arena Mexico using those three stars, and drew the biggest crowd in the arena since the Anniversary show.
^Meltzer, Dave (July 14, 2008). "Forrest beats Quinton, rule changes UFC ignores, Ring of Hell". Wrestling Observer Newsletter. Campbell, California. On 7/5 at Arena Monterrey, they drew 10,500 fans for an elimination match where the loser would get unmasked with Mistico, Ultimo Guerrero, Villano V, Atlantis, Blue Panther and Tigre Universitario
^Meltzer, Dave (June 7, 2010). "UFC 114 in-depth, major change could affect TV, WWE injuries, NXT bios". Wrestling Observer Newsletter. Campbell, California. Ultimo Dragon's annual DragonMania show took place on 5/29 at Arena Mexico, a TV taping for Japan. The show drew more than 10,000 fans, although tickets were cheap and a lot of people got in free. [...] The main event was the babyface legendary quartet of Mil Mascaras (who turns 71 in July) & Tatsumi Fujinami (56) & Ultimo Dragon (43) & Brazo de Plata (47) beating Chuck Palumbo (in Mexico for one match) & Rey Bucanero & Atlantis & Arkangel de la Muerte.
^Meltzer, Dave (June 6, 2016). "More details on WWE brand split, Jimmy Snuka found incompetent, more". Wrestling Observer Newsletter. Campbell, California. This was his annual DragonMania show taped for later broadcast on Japanese television. They heavily papered the show and had more than 10,000 fans attending with All Japan's Jun Akiyama and Yohei Nakajima being the major guests. [...] The main event was scheduled as Dragon & Octagon & Caristico over Fuerza Guerrera & Tiger Ali & Ultimo Guerrero via DQ for interference of Bucanero, and then Corleone made the save. They restarted as Dragon & Octagon & Caristico & Corleone beating Guerrera & Mephisto & Bucanero & Ali after U.K. wrestlers Saime Sahin and Jason LaRusso also interfered.
^Meltzer, Dave (August 21, 2017). "Ric Flair in critical condition in the hospital, G1 Climax finals, more". Wrestling Observer Newsletter. Campbell, California. The Crash ran its most successful event to date on 8/10 at the 11,000-seat Domo in San Luis Potosi, drawing 9,000 fans, the biggest crowd in company history, notable because it was a Thursday night show with no local television. They used Rey Mysterio Jr. & Blue Demon Jr. & Rey Fenix over La Mascara & M-ximo & Rey Escorpion in the main event
^Meltzer, Dave; Alvarez, Bryan (August 5, 1996). "Major changes to WWF syndication, Herb Abrams dies, Kobashi wins Triple Crown for the first time, more". Wrestling Observer Newsletter. Campbell, California. Several of the groups this past week have run free shows as part of fireworks festivals or country fair type of events. The biggest was Tokyo Pro's show on 7/23 at Atami Sun Beach which was reported as being viewed by more than 65,000 fans.
^Meltzer, Dave (May 15, 1995). "WCW taping policy update, real-life pro-wrestling shoot fight booked for UFC, an early "too many shows" story, tons more". Wrestling Observer Newsletter. Campbell, California. Onita's much-ballyhooed final match on 5/5 at Kawasaki Baseball Stadium drew a sellout of approximately 50,000 fans (announced at 58,250) which would be a gate in the $2.5 million range and tons more in merchandise
^Meltzer, Dave (November 28, 1994). "Akira Hokuto and Big Egg Wrestling Universe, first Clash post-Flair retirement, ECW vs. NWA war, tons more!". Wrestling Observer Newsletter. Campbell, California. The figures were more than just record-breaking, they were astounding. It was more than just the 42,500 fans, which more than doubled the all-time record for a woman's wrestling show that held up for 53 years (19,000 fans for a match between Mildred Burke and Elvira Snodgrass in 1941 in Louisville).
^Wall, Jeremy (2005). UFC's Ultimate Warriors: The Top 10. Toronto: ECW Press. p. 46. ISBN1550226916.
^Meltzer, Dave (November 28, 2016). "WWE Survivor Series review, Goldbergagrees to more matches, more". Wrestling Observer Newsletter. Campbell, California. Insane Championship Wrestling of Glasgow, Scotland ran the biggest show in its history, a card they had promoted for one year on 11/20 at the SSE Hydro in Glasgow. They drew 6,193 fans paid, a number probably hurt because WWE ran two television tapings in the same building, a Raw that sold out with 11,000 and a Smackdown that did 10,800, just two weeks earlier. It was the largest crowd for a U.K. based promotion since the Big Daddy vs. Giant Haystacks match at Wembley Arena in 1981. It was larger than any TNA crowd in the U.K. since 2012 (when they drew 7,000 at Wembley) and TNA has had weekly television in the market since 2007 while ICW has no television in the U.K. Last year they ran at the smaller SECC Arena and sold it out with just under 4,000.
^Meltzer, Dave (October 8, 2018). "Massive UFC 229 expectations, plus tons of news". Wrestling Observer Newsletter. Campbell, California. Progress Wrestling ran its biggest show in its history, "Hello Wembley," on 9/30 at Wembley Arena, drawing 4,750 fans, the largest crowd for a U.K.-based promotion in England since the 1981 Big Daddy vs. Giant Haystacks match that drew 7,000 fans.
^Meltzer, Dave (July 6, 2014). "SummerSlam card, fall WWE direction, Jericho's return notes, What will take for Rock to return next year, PEDs in MMA, wrestling, reality of drug testing, TNA in New York and explaining TNA/Japan deal". Wrestling Observer Newsletter. Campbell, California. Preston City Wrestling in England ran an outdoor show on 6/28 as part of Armed Forces day as a Tribute to the Troops show. It was a free show that drew just under 4,000 fans. Both the Mayor of Preston and his wife attended and were in the front row. Carlito and Chris Masters were the Americans brought in as guest stars.
^Meltzer, Dave (November 23, 2015). "Holm defeats Rousey, Nick Bockwinkel passes away, more". Wrestling Observer Newsletter. Campbell, California. The Insane Championship Wrestling show on 11/15 at the SECC in Glasgow, Scotland, drew a sellout of 4,000 fans, which as noted, was the biggest crowd for a U.K. based promotion since 1982. ICW has been packing 1,500 seat buildings regularly, particularly after a BBC piece made a cult hero out of Grado.
^Meltzer, Dave (July 9, 2018). "Death of Matt Cappotelli". Wrestling Observer Newsletter. Campbell, California. The first show of the U.K. bouts with Revolution Pro was 6/30 in Milton Keynes, before a sellout of 2,546 fans. [...] Main event saw Minoru Suzuki & Zack Sabre Jr. beat Kazuchika Okada & Tomohiro Ishii to retain the British tag team titles.
^Meltzer, Dave (October 17, 2016). "Goldberg returning to face Brock Lesnar, tons more". Wrestling Observer Newsletter. Campbell, California. The WCPW show on 10/8 in Manchester, on the same night as the UFC show (although this ended long before UFC started) drew 2,500 for a show headlined by Kurt Angle vs. Cody Rhodes. The crowd was very hot for the short main event that ended with Angle winning via ankle lock.
^Meltzer, Dave (October 3, 2016). "TNA at a crossroads, WWE Clash of Champions review, more". Wrestling Observer Newsletter. Campbell, California. Progress Wrestling ran its biggest event to date on 9/25, drawing 2,400 fans to the Brixton Academy in London. We're told this was the biggest crowd for a U.K. promotion in England since 1981.
^ abMeltzer, Dave (October 12, 1992). "Hugely successful WWE tour, terrible ratings, Von Erich sentencing". Wrestling Observer Newsletter. Campbell, California. 10/1 Shelby, NC (WWWOW - 5,200 fair grandstand show): [...] Van Dam won Battle Royal
^ abMeltzer, Dave (August 14, 1994). "New goofy WCW gimmicks, SMW all-time record, AAA return to LA disappoints, Mr. August wins G-1 again, tons more". Wrestling Observer Newsletter. Campbell, California. Wrestling set its all-time attendance and gate record on 8/5 in Knoxville for the "Night of the Legends," drawing 5,000 fans and $40,000.
^"Night of Legends". The Complete History of Smoky Mountain Wrestling. Retrieved January 25, 2020.
^ abMeltzer, Dave (August 14, 1995). "Future of ECW and the Sunshine Network, controversial angle, revamped SummerSlam card, Collision in Korea, tons more". Wrestling Observer Newsletter. Campbell, California. The live attendance for Jim Cornette's show was 4,600 paid and slightly in excess of 5,000 in the building, both of which would be new company records. The old record for the "Night of Legends" last August in the same building was 5,000 fans, but 4,400 paid. The gate was $37,500, just a tad shy of the $40,000 record set last year.
^Meltzer, Dave (December 8, 1997). "nWo Nitro plans that never panned out, ECW November to Remember coverage, Big Daddy passes away, Frank Shamrock to UFC, and more". Wrestling Observer Newsletter. Campbell, California. The November to Remember PPV, billed ahead of time as ECW's showcase event of the year, fell far short of the mark in that regard. As a promotion, it was the most successful by far in company history. For a group that has only drawn 2,000 fans on two occasions in its nearly five year history, it destroyed all existing company records with a sellout crowd of 4,634 (4,218 paying about $103,900, plus another $43,930 in merchandise which are phenomenal figures for a company of that size) at the Golden Dome in Monaca, PA on 11/30.
^"Llego su Majestad LA Park a Chicago" [His Majesty LA Park has arrived in Chicago]. TheGladiatores.com (in Spanish). February 21, 2013. Retrieved April 2, 2022. En Chicago el nombre de LA Park es garantía de poder y el pasado 17 de Febrero volvió a llenar el Teatro Congress el inmueble resulto insuficiente para un público que materialmente se volcó en la arena rompiendo el record de asistencia ya que cerca de 3500 personas se dieron cita para ver a su ídolo. [In Chicago the name of LA Park is a guarantee of power and last February 17 he once again filled the Congress Theater, the building was insufficient for an audience that materially poured into the arena, breaking the attendance record as about 3500 people gathered to see their idol.]
Further reading
Drasin, Ric; Collins, Bruce Dwight (2003). So, You Want to be a Wrestling Promoter?. Imprint Books. ISBN1591099498.
Snyder, Ronald (2017). Wrestling's New Golden Age: How Independent Promotions Have Revolutionized One of America's Favorite Sports. Sports Publishing. ISBN978-1683580201.