On 2 March 2010, Dreamworld announced that they would be adding a light and laser show for the Easter school holidays.[1][2] The show was included with daily admission, however, guests could purchase a separate Illuminate ticket just to attend the event.[3] The first showing of Illuminate was from 2 April until 16 April 2010. Despite a poor trading period, Ardent Leisure CEO Greg Shaw stated that the launch of Illuminate was a success.[4]
In early May 2010, it was reported that Dreamworld was evaluating the possibility to incorporate Illuminate into night dance parties.[5] Rather than going ahead with dance parties, Dreamworld began to incorporate the show into the existing Screamworld night events.[6]
In the June/July holidays of 2010 Illuminate returned alongside a "Winter Wonderland". In the evenings before the show, guests could play in up to 10,000 kilograms (22,000 lb) of ice or slide down an ice slide.[7][8]
Illuminate has since returned in 4 other school holiday periods (including the Summer Funomenon) and several Screamworld events.
Illuminate may show one or more of the following segments in addition to an introduction segment:
Aurora Australis – based upon the natural light display of the same name (also known as the Southern Lights), the Aurora Australis segment features a variety of light and laser techniques to recreate an aurora.[7][8]
Celebrate – set to the song of the same name by Kool & the Gang, the Celebrate segment projects a variety of animated cartoons onto the two 4-metre (13 ft) high water screens.[11]
Love Today – set to the Mika song of the same name, the Love Today segment recreates the 2010 commercial on the main water screen.[12]
SpongeBob SquarePants – by utilising the main water screen, an episode of SpongeBob SquarePants is played.[1] This segment will no longer be utilised after the termination of Dreamworld's contract with Nickelodeon.[13]