"Ignite" is the debut single by Norwegian music producer K-391 featuring Norwegian DJ Alan Walker, Norwegian singer Julie Bergan and South Korean singer Seungri. It was released on 11 May 2018.[1]
Background and composition
"Ignite" is a reimagining of K391's 2015 hit "Godzilla" featuring Marvin Divine. In 2017, the track was reworked in collaboration with Alan Walker, for a promotion of the launch of the SonyXperia XZs smartphone. An article mentioned: ""Ignite", is quite an explosive, and heartwarming concoction. With a full injection of pitched-up, memorable synth progressions and passionate verses by Julie Bergan."[2]
Music video
The music video of Ignite, released on K-391's channel on 11 May 2018 (the same day as the single's release), depicts three young people stuck in various troubles – the first one continually picked on by bullies; another despised their work with waste management; and a third was harassed by a boss about not working hard or fast enough. However, they each found a set of headphones that took them to a destination that relieved them of their struggles and helped them find their true happiness at last.[3]
On 5 November 2023, a breakdown video of Ignite was published on that same channel, detailing the music production of the track.