Identity School of Acting began in 2003 with 10 students at the Arcola Theatre in Hackney. Although open to prospective students of all ethnicities, Oguns founded the institution with the intent of reaching out to black and minority actors and promoting the diversity of the real world on stage and onscreen, as well as holding casting directors to account due to the lack of opportunity he had found in his own early acting experiences.[1] The school later moved to Holborn, and then again to Brixton, as well as offering online classes.[2][3] The school offers part-time acting training starting at age 16.
The school is affiliated with Identity Agency Group, which was established in 2006. However, the agency is a separate entity; not all students and alumni are necessarily represented by the agency, and not every actor represented by IAG is necessarily a student or alumnus of IDSA.[4]