IMbesharam

IMbesharam
IndustryE-commerce
Founded2013
FounderRaj Armani and Salim Rajan
Websitein.imbesharam.com

IMbesharam is an Indian e-commerce website that sells sex toys, sexual wellness products and accessories. It was founded in 2013[1] by Raj Armani and Salim Rajan. The website sells sex toys,[2] accessories such as lingerie and strap-ons, sexual wellness products such as lubricants and condoms,[2] and other products such as games and edible underwear.[2][3]

Founding

IMbesharam was founded in 2013 by entrepreneurs Salim Rajan and Raj Armani in response to the lack of comprehensive online resources catering to adult needs in India.[4]

Business model

According to a 2020 article by Mint, three of the brand's five best-selling products were female vibrators.[5] Among the company's customers, 54% were women and 46% were men. According to a 2022 estimate, the company was projected to exceed ₹400 million in sales by 2023.[6]

In 2022, IMBesharam provided seed funding to the Sangya Project, an Indian sex-tech startup, to manufacture inexpensive sexual wellness products and sex toys in India.[6] In 2022, IMBesharam was planning to list its products on online marketplaces too. Their products were listed on Snapdeal, an Indian e-commerce company.[6]

Cooperations

IMbesharam has partnered with Lovense.[7] Additionally, IMbesharam has partnered withadult actress Sunny Leone to launch exclusive product lines and promotional campaigns.[8]

References

  1. ^ "Pleasure seekers from non-metros drive up sex toys sales". Hindustan Times. 1 October 2016. Retrieved 13 January 2023.
  2. ^ a b c "6 best sexual pleasure and wellness brands to shop from – all homegrown!". GQ India. 25 May 2022.
  3. ^ "Batman of bedrooms: Trials and triumphs of an erotic ecommerce startup". Tech in Asia. Retrieved 19 February 2024.
  4. ^ "Startups like ImBesharam, ThatsPersonal go into war zone to capture a share of Rs 2,500-crore adult toys market". The Economic Times. Retrieved 19 February 2024.
  5. ^ "Atmanirbhar Bharat: Made-in-India sex toys coming soon". Mint. 18 June 2020. Retrieved 13 January 2023.
  6. ^ a b c "Is it sextech brand IMBesharam's phata-poster-nikla-hero moment?". Moneycontrol.com. 21 September 2022. Retrieved 13 January 2023.
  7. ^ "Lovense Inks Deal With IMbesharam for Distribution in India". XBIZ. Retrieved 19 February 2024.
  8. ^ "Sunny Leone excited about imbesharam.com". India Today. Retrieved 19 February 2024.
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