In October 2023, the company acquired Longoria's production company UnbeliEVAble Entertainment, which was founded in 2005, and became a subsidiary of the company.
History
2005–2022: UnbeliEVAble Entertainment
In 2005, American actress, producer, and director Eva Longoria founded the production company, UnbeliEVAble Entertainment, in California, United States.[1][2] In 2012, the company signed a first-look development deal with Universal Television.[3]
In August 2016, the company signed a two-year first-look deal with Universal Pictures from 2016 to 2018.[4] Also in August 2016, Will Rack joined the company as vice president. Before joining the company, Rack was an associate producer at 21 Laps Entertainment.[4] Rack left the company in March 2020.[5]
In September 2020, the company signed a three-year first-look deal with 20th Television.[6] In April 2021, Adriana Martínez Barrón joined the company as vice president of film,[7] until January 2022.[8] In April 2022, Sandra Condito joined the company as president of television and film,[1] succeeding Ben Spector who left the company also in April 2022.[9] Before joining the company, Condito was the senior vice president of International Production and Development at Sony Pictures.
In March 2022, the company partnered with My Cultura Podcast Network, a iHeartMedia owned podcast network, to create multiple scripted and unscripted podcasts. Podcasts launched through the partnership include: Connections With Eva Longoria, a guests based podcast hosted by Longoria, Sisters of the Underground, a podcast that follows the true story of the Mirabal sisters, and Hungry for History with Eva Longoria and Maite Gomez-Rejón, a food podcast hosted by Longoria and American author Maite Gomez-Rejón.[10][11]
In September 2022, the company partnered with short-form video social network TikTok, and media company MACRO, to create a content creator incubator called the "Latinx Creatives Grant", which helps selected Latinx content creators on TikTok financially, and with "educational programming and networking opportunities".[12]
2023–present: Hyphenate Media Group
In October 2023, Hyphenate Media Group was co-founded by Longoria, and television producer, writer, media executive, and chairman of the Americas at Banijay, Cris Abrego.[13][14] Longoria will serve as Hyphenate's co-founder and chief creative officer, and Abrego will serve as co-founder and CEO.[14] Banijay also has a strategic investment in the company. Longoria's UnbeliEVAble Entertainment and it's filmography was acquired by Hyphenate Media Group, and is now a subsidiary of the new company.[13]
In March 2024, it was announced that Jada Miranda had joined the company as the company's president of television, Karla Pita Loor had joined as chief strategy officer, and Alex Chang joined as chief operating officer.[15] Before joining the company, Miranda was president of scripted television and production at STX Entertainment, and both Loor and Chang join the company from Banijay Americas.[15]
In June 2024, it was announced that Rachelle Mendez had joined the company as head of unscripted, overseeing the development and production of new unscripted television series.[16] Mendez is an 8-time Emmy Award winner.[16]
^Stahelski co-directed the film with David Leitch, but the Directors Guild of America awarded sole directorial credit to Stahelski; Leitch is instead listed as a producer.[17]