In the early 1950s Stromberg was program director for KABC-TV, a Los Angeles ABC-TV affiliate, and was looking for a host for a late-night horror movie program. He remembered seeing a beautiful, wasp-waisted woman win first prize at a masquerade ball dressed as a ghoul. After months of searching he tracked down actress/modelMaila Nurmi and in 1954 they created Vampira. An overnight, nationwide success, the oft-copied character was to remain popular for decades.[2]
As an independent TV producer Stromberg turned to the horror genre and produced Frankenstein: The True Story in 1973, which is "Considered by many to be the finest film version of this classic tale."[5] Following that project, he began work on a made-for-TV film adaptation of Jane Austen's Pride and Prejudice, which was never completed. (His father had produced the 1940 MGM adaptation of the novel, starring Laurence Olivier and Greer Garson.)[6] In 1980 he executive produced The Curse of King Tut's Tomb and at the time of his death held the movie option for Robert Bloch's book Night of the Ripper.
Hunt Stromberg Jr. was married to Marilyn Elwell from 1947 to 1949. He died on November 24, 1986, in Los Angeles, California - where he was born - of a ruptured aneurysm.[7]