Jim Pierce, an Easterner and son of a wealthy industrialist, dreams of Western adventure. He buys a struggling cattle ranch and turns it around by raising sheep, which angers former foreman Ramero and cattle rancher Bull Elkins. Despite his success, Jim is lonely and asks his father to find him a wife. When Lee Tyndal, a friend of Jim's sister, arrives looking to purchase a ranch, Jim believes she has been sent by his father as a potential bride. Offended, Lee escapes to Ramero's cabin, only to be captured by Elkins. Jim rescues her, and during the confrontation, Elkins is killed. Once the confusion is resolved, Lee and Jim marry, securing both her new ranch and his companionship.[2]