Horne's (restaurant)

Horne's
Company typePrivate
IndustryRestaurants
Founded1948
Defunct1981
FatePurchased by Greyhound
HeadquartersBayard, Florida
Key people
Robert "Bob" I. Horne
ProductsCuisine, novelties, fuel
Number of employees
35[1]

Horne's was a Southern-style restaurant chain located primarily in the Southeast and Southern United States along major highways. It was headquartered in Bayard, Florida. At the chain's peak there were over 60 Horne's locations, but today only one original restaurant remains.[2] Many restaurant locations featured diner-style sit-down service as well as lodging, Texaco gas stations, gift shops, and an ice cream bar, creating a one-stop shop atmosphere.[3] Since many locations were on highways, many Horne's restaurants were open 24 hours a day, 7 days a week.[4]

History

Early days

Horne's Beauty Rest Cabins
The first Horne's shop

In the early 1930s, Bob Horne and his family owned and operated "Horne's Beauty Rest Cabins", a motel located near Jacksonville, Florida.[5] When Horne was 22, he began working at a Stuckey's in Eastman, Georgia, where he made his own candy for the restaurant. After a few years working there, he decided to create his own restaurant and candy shop.[6] On October 4, 1948, Bob Horne founded his first store, located a short distance from the Beauty Rest Cabin.[7] The original concept was to have the stores along major highways and sell candies, nuts, and souvenirs to travelers. Bob Horne's father Alton Irving Horne became secretary of the company. In 1950, "Horne's Enterprises" began a $2 million expansion plan after selling 235,000 shares of common stock of the company. The expansion also saw the addition of a 25-seat counter grill to many of the restaurants.[8] The grills would later be known as "Circus Grills" because of their circus-inspired theme.

As he expanded the chain, Horne started to include other amenities to attract tourists along the highway. He later added motels to many of the restaurants to create "Horne's Motor Lodge and Restaurant." On May 7, 1953, the company was incorporated in Florida as "Horne's of Bayard, Inc.".[9] By 1956, 8 years after being founded, the chain had expanded to 17 locations in eight states. Horne also began having his restaurants' roofs painted bright yellow to attract customers, and erecting tall signs outside the restaurants to be seen from the highway. In 1963, over 1,250 signs had been built along the highway to advertise Horne's.[10] By the time Horne was 30, he was a millionaire.[11] By 1963 Horne's had 44 units mostly along the eastern seaboard.[9] During the same year, Horne's sales rose to $9.2 million, an increase from $5.7 million during the previous year.[12]

Purchase by Greyhound

In 1964, The Greyhound Corporation purchased nearly all the chain's stock from Bob Horne for $14,000,000.[13] Harold L. Lumpkins, controller of much of Horne's stock, said, "This is primary to enable Horne's to expand at a more rapid rate. Greyhound has all the money they need and are looking for diversification and we are looking for expansion."[14] When Horne sold his company, he had 55 restaurants in 15 states.[11] After the purchase by Greyhound, John W. Teets became president of the enterprise.[15] Several years after selling the restaurant chain, Horne would later go on to develop Powder Horn Mountain in Watauga County, North Carolina with his wife, Penny.[11] Greyhound placed Horne's under the Greyhound Food Management, Inc. subsidiary. In 1965 there were 60 Horne's restaurants and six motor lodges.[16] In 1965, Horne's along with "Post House Restaurants", another subsidiary of Greyhound, were serving 275 million meals a year.[17]

After only a few years of ownership, on April 30, 1969, Greyhound sold Horne's to Formco, who owned the "Stand N' Snack" chain.[18] When Stand N' Snack acquired Horne's from Greyhound, the company had 19 franchised motor lodges.[19] After the purchase, the headquarters of Horne's was moved to Topeka, Kansas, but it continued to operate as a separate entity from "Stand N' Snack".[20]

In 1967 the original "Horne's Beauty Rest Cabin" closed, but later reopened as "Bayard Antique Village", which remains open today.[21] In the late 1960s, Horne's expanded into Canada, where three branches were built.[22]

Decline

Horne's restaurant in Port Royal, VA

By the late 1970s, highway travel became less profitable for the chain and it began to lose business.[23] On April 29, 1980, Key Energy Enterprises acquired six Horne's locations in Florida.[24] In 1981, the Atlantic National Bank took over "Horne's International Inc.", ending the Horne's chain.[25] In 1982, the last company-owned restaurant closed.[2] By 1986, the trademark on "Horne's Motor Lodge Restaurant" had expired.[26]

Today

As of April 2024, the company operates 1 location in Virginia. The Port Royal, Virginia Horne's which still features almost all of the original designs and look of the restaurant is the last true remaining restaurant of the former chain. It also serves as a tourist destination for travelers and families stationed at Fort Walker. This location was built in 1960 and still features the original equipment used for making the milk shakes.[1][27] In Florence, South Carolina, a former Horne's still bearing the name but with no connection to the original restaurant remained open until 2013.[28] None of the Horne's Motor Lodges remain open today. The last motel to close its doors, in Ocala, FL, was demolished in early December 2014.

Horne's sold a variety of meals, including the "Circus Burger" which was a hamburger with coleslaw.[29] Another popular item was the fried chicken.[30] Horne's also served charbroiled hamburgers, steak, home-baked pecan pies, and breakfast all day long. The candies sold included pecan rolls, pralines, forty-two varieties of kettle fresh candies, and chocolates.[31]

Slogans

"Your Highway Host for Food and Candies"
"Your High Host for One Stop Service"
"Look for the Yellow Roof"[2]
"The Happy Stop Along the Highway"

References

  1. ^ a b Hingley, Audrey (2005). "Down Home in Port Royal". Cooperative Living. Archived from the original on June 30, 2012. Retrieved September 22, 2012.
  2. ^ a b c "Horne's: Look for the Yellow Roof". Highway Host. Retrieved 22 September 2012.
  3. ^ Davis, Ennis (16 September 2010). "Rural Jacksonville: Bayard". Metro Jacksonville. Retrieved 22 September 2012.
  4. ^ Mason, Jim (10 January 2010). "RAPPAHANNOCK RIVER PORT DEVELOPED AROUND TOBACCO AND RACEHORSES". The Free Lance–Star. Archived from the original on 8 February 2013. Retrieved 23 September 2012.
  5. ^ "Soutside Jacksonville". TFDOTR. 17 November 2007. Archived from the original on 24 August 2011. Retrieved 22 September 2012.
  6. ^ "Horne's". Archived from the original on April 19, 2005. Retrieved 22 September 2012.
  7. ^ ". C. STANTON, trading and doing business as Stanton Oil Company, Appellant, v. The TEXAS COMPANY, Appellee". 18 November 1957. Archived from the original on 15 April 2013. Retrieved 24 September 2012.
  8. ^ "50 Years Ago This Week". Jacksonvillle Daily Record. 18 January 2010. Retrieved 24 September 2012.
  9. ^ a b "Horne's enterprises posts gains by feeding the hungry traveler" (1963, Feb 04). Barron's National Business and Financial Weekly, p.24.
  10. ^ Jackle, John (1999). Fast Food: Roadside Restaurants in the Automobile Age (The Road and American Culture). The Johns Hopkins University Press. ISBN 978-0801861093.
  11. ^ a b c "Powder Horn Mountain". High Country Magazine. 5: 41. July 2010.
  12. ^ "Greyhound to acquire Horne's enterprises" (1963, Dec 30). Barron's National Business and Financial Weekly, p.17.
  13. ^ "The Greyhound Corporation". Lehman Brothers Collection. Retrieved 22 September 2012.
  14. ^ "Greyhound Plans to Buy Horne's Candy Chain." The Washington Post and Times-Herald: 6. Dec 29 1963. ProQuest Historical Newspapers: The Washington Post. Web. 24 Sep. 2012
  15. ^ "John W. Teets". Onondaga County Masonic District. Retrieved 22 September 2012.
  16. ^ "News and views of investments" (1965, May 24). Barron's National Business and Financial Weekly, p.24.
  17. ^ Fuller, Ernest. "Greyhound Owns Many Hats." Chicago Tribune: 5. Feb 01 1965. ProQuest Historical Newspapers: Chicago Tribune. Web. 24 Sep. 2012.
  18. ^ "02/23/73 SCOTT-DOUGLAS CORPORATION v. GREYHOUND". Find a Case. 23 February 1973. Retrieved 22 September 2012.
  19. ^ Richard, Elliott J.,Jr. "Home to Roost." Barron's National Business and Financial Weekly: 5. Sep 22 1969. ABI/INFORM Complete. Web. 24 Sep. 2012 .
  20. ^ Keister, Douglas Carlyle; Wilson, Ralph David (1971). Selected readings for an introduction to hotel and restaurant management.
  21. ^ Samoraj, Sarah (21 November 2007). "Village still chock full of antiques". The Florida Times Union. Retrieved 22 September 2012.
  22. ^ "Horne's in Ontario". Highway Host. 21 November 2007. Retrieved 22 September 2012.
  23. ^ Hollis, Tim (1999). Dixie Before Disney: 100 Years of Roadside Fun. University Press of Mississippi. ISBN 978-1578061181.
  24. ^ "Key Energy Enterprises Acquires Horne's". Miami Herald. 29 April 1980. Retrieved 24 September 2012.
  25. ^ "Highlands County, Florida Official Records". Highlands County, Florida Official Records Search - Verified Through Thursday, Sep 20, 2012v4.2.0.26. 20 January 1982. Archived from the original on 3 March 2016. Retrieved 23 September 2012.
  26. ^ "Horne's Motor Lodge Restaurant". Legal Force. Retrieved 22 September 2012.
  27. ^ "Horne's Restaurant and Gift Shop". Horne's. Archived from the original on 25 August 2012. Retrieved 22 September 2012.
  28. ^ Bridges, Traci (2013-07-03). "Horne's Country Buffet closes its doors". SCNow. Retrieved 21 December 2014.
  29. ^ Soudek, Lev. (February 1968). Further Members of the "Burger" Family. American Speech , Vol. 43, No. 1, pp. 74-76. Duke University Press.
  30. ^ Dwight, Dana. "Woman has Worked More than 25 Years at Horne's Restaurant." McClatchy - Tribune Business News: n/a. Apr 16 2008. ABI/INFORM Complete. Web. 24 Sep. 2012.
  31. ^ "Horne's Motor Lodge and Restaurant Ad". The Palm Beach Post. 28 December 1963. Retrieved 24 September 2012.

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