After meeting at GCAP (Game Center: Asia Pacific) 2013, Andy Sum and Matt Hall decided to make Hipster Whale.[4] The name came from discussing free-to-play games and the word "whale" came up in the conversation. Sum was doodling as they were talking and began drawing a whale, which would later become the company's logo. Sum and Hall kept the whale as the mascot for later on.[5]
Hipster Whale's first game, Crossy Road was planned to take a total of six weeks to develop, but after seeing its potential, the developers spent more than 12 weeks on it. Crossy Road was inspired by linear movement games (modern successors to classic platform games)such as Temple Run and Flappy Bird.[6] The name and concept of the game is based on the joke "Why did the chicken cross the road?".[7]