The phrase was coined by the artist Gunnar Már Pétursson, who painted the message on a placard while protesting outside the Icelandic parliament.[4] The phrase was further popularised in a comedy sketch performed by Jón Gnarr and broadcast on the traditional New Year's Eve comedy revue, Áramótaskaupið, in 2008.[5] In the sketch, inspired by Gunnar Már's story,[6] Jón played a strait-laced middle-aged protester participating in the kitchenware revolution struggling to express his indignation at the crisis and eventually coming up with a sign reading Helvítis fokking fokk!!
The phrase swiftly became widely used in Iceland in relation to the Crisis, as an expression of widely felt anger at corruption and mishandling of the economy.[7][8] People even made real-life signs bearing the phrase which they took to the protests on Austurvöllur;[9] it was also printed on T-shirts.[10] According to Sóley Björk Stefánsdóttir, the two biggest Facebook groups relating to the Crisis were 'Icelanders are NOT terrorists' (17,188 members) and 'Helvítis fokking fokk' (9,396 members).[11] Describing the city-centre office of the Borgarahreyfingin party, Georg Fornes mentions that 'both inside the place and outside you could see various items from the demonstrations, including pots, cake-tins, and dirty placards with the slogan Helvítis Fokking Fokk!’[12]
Although usually an interjection, the term is also attested as a substantive, referring to the situation surrounding the financial crisis in general.[13]
The title of the Crisis-themed concept album Helvítis fokking funk by the Samúel Jón Samúelsson Big Band is a pun on Helvítis fokking fokk.[15][16]: 191–92
The phrase became part of the title of a literature course at the University of Iceland, taught by Jón Karl Helgason in 2014-15: 'Helvítis fokking fokk: Hrunið í íslenskum bókmenntum' ('The Crash in Icelandic literature').[19][20]
^Auður Inez Sellgren, 'Ekta upplifun? Orðin ekta og gervi skoðuð með tilliti til mannsins', unpublished BA dissertation, Icelandic Academy of the Arts, 2014, p. 13, http://hdl.handle.net/1946/22190.
^Eiríkur Bergmann, Iceland and the International Financial Crisis: Boom, Bust and Recovery (Basingstoke: Palgrave Macmillan, 2014), p. 142.
^Roger Boyes, Meltdown Iceland: Lessons on the World Financial Crisis from a Small Bankrupt Island (New York: Bloomsbury, 2009); Georg Fornes, 'Mótmæli. Perspektiver på finanskollapsen i Island', unpublished MS thesis, Norwegian University of Science and Technology, 2011, http://urn.kb.se/resolve?urn=urn%3Anbn%3Ano%3Antnu%3Adiva-15773, p. 48.
^Sóley Björk Stefánsdóttir, 'Er Facebook hið nýja almannarými? Greining á upplýsingamiðlun og samskiptum á Facebook', unpublished BA thesis, Háskólinn á Akureyri, 2009, p. 17, http://hdl.handle.net/1946/3186.
^'Både inne i lokalet og utenfor kunne man se forskjellige gjenstander fra demonstrasjonene, kasseroller, kakebokser og tilgrisede plakater, en med slagordet Helvítis Fokking Fokk!': Georg Fornes, 'Mótmæli. Perspektiver på finanskollapsen i Island', unpublished MS thesis, Norwegian University of Science and Technology, 2011, http://urn.kb.se/resolve?urn=urn%3Anbn%3Ano%3Antnu%3Adiva-15773, p. 52.
^Einar Már Guðmundsson, Bankastræti núll (Reykjavík: Mál og Menning, 2011), p. 7.