Raffi Hovannisian, leader of the Heritage party launched the alliance's first-day of campaigning with a tree planting ceremony in central Yerevan. Meanwhile, Armen Martirosyan, also a member of the Heritage party, was nominated to lead the alliance and was the alliance's candidate for Mayor of Yerevan.[4]
Following the election, the alliance came in third place receiving 8.48% of the vote. The alliance won six seats in the Yerevan City Council.
The alliance did not participate in any subsequent elections and has since dissolved.
Ideology
The alliance campaigned on anti-corruption platform, pledging to eliminate the rule of oligarchs and increase government transparency. The alliance also vowed to improve urban planning, sanitation, and transportation in Yerevan.[6][7][8]