Hala (song)

"Hala"
Single by Don Xhoni and Era Istrefi
LanguageAlbanian
Released30 September 2022 (2022-09-30)
Length2:38
LabelAVD Digital
Songwriter(s)
  • Don Xhoni
  • Era Istrefi
Producer(s)Çelik Lipa
Don Xhoni singles chronology
"Katile"
(2022) 		"Hala"
(2022)
Era Istrefi singles chronology
"Tkrkt"
(2022) 		"Hala"
(2022) 		"5AM"
(2022)
Music video
"Hala" on YouTube

"Hala" is a song by Kosovo-Albanian rapper Don Xhoni and singer and songwriter Era Istrefi. The song was written by the artists and produced by Çelik Lipa. AVD Digital released it as a single for digital download and streaming on 30 September 2022.

Background and composition

Beginning in May 2022, Don Xhoni shared a short video on his Instagram story, in which he listened to Istrefi's preceding single "Tkrkt" (2022) in a car, prompting speculation of a possible collaboration.[1] Rumors of a collaborative song and an ongoing romance continued to increase in September, when a video of the artists hugging each other in Pristina, Kosovo, began circulating on social media.[2][3] They eventually confirmed their collaboration on 23 September and announced its release date for 30 September, by uploading photographs on their Instagram accounts that appeared to be behind-the-scenes shots from the music video with a caption that read, "We set the autumn vibes. See you on thursday at 23:59".[4] "Hala" was produced by Çelik Lipa, who wrote it alongside Don Xhoni and Istrefi.[5] The song was released as a single for digital download and streaming by AVD Digital in various territories on the scheduled date.[6] It is an Albanian-language pop song, backed by a rhythmic drum-laden instrumentation.[7] The lyrics explore a couple's perplexing relationship, with the desire to know if they are still in love with each other.[7]

Reception

"Hala" was met with mixed to positive reviews from music critics upon release. Zangba Thomson of Bong Mines Entertainment deemed it as "spicy" and lauded the song's "adventurous storyline".[7] Sindi Reka from Top Albania Radio linked a song's lyric to be a dedication to Don Xhoni's past romance with a Russian model.[8] Burim Pacolli for Nacionale labeled the song's melody as "typical Balkanic" and stated that starting "from the first moment when [you] hear the melody, the red flag goes up."[9] In questioning Istref's development from "being the most special" to someone "obsessed with extravagant looks", he further criticised Don Xhoni's parts for possessing "absolutely zero content and creativity".[9] Commercially, "Hala" debuted at number 25 on the Swiss Singles Chart issue dated 9 October 2022.[10] The song was further listed at number 14 on the Billboard Switzerland Songs ranking.[11]

Music video

An accompanying music video for "Hala" was uploaded to Don Xhoni's official YouTube channel on 30 September 2022 at 23:59 (CET).[12][13] The video trended on the aforementioned platform in several countries, including Albania, Austria, Germany, Greece, Italy, Sweden, Switzerland and the United Kingdom.[14][15] It garnered more than one million views in less than 24 hours upon its release.[16] The 2 minutes and 41 second lasting video starts out with Don Xhoni escaping from prison through an underground tunnel.[7][12] The rapper then appears in an elegantly described gentleman's club, with Istrefi pole dancing in the center of the stage.[7] Next, he begins to flirt with her, whereupon the club owner orders his security guards to take the rapper out of the club.[7][17]

Charts

Chart performance for "Hala"
Chart (2022) Peak
position
Switzerland (Schweizer Hitparade)[10] 25

Release history

Release dates and formats for "Hala"
Region Date Format(s) Label Ref.
Various 30 September 2022
  • Digital download
  • streaming
AVD Digital
[6]

References

  1. ^ Reka, Sindi (24 May 2022). "Don Xhoni shfaqet duke dëgjuar këngën më të re të Erës, mos ndoshta do të presim një bashkëpunim prej dyshes?" (in Albanian). Top Albania Radio. Archived from the original on 7 October 2022. Retrieved 7 October 2022.
  2. ^ "Era Istrefi dhe Don Xhoni të përqafuar në mes të rrugës, videoja që po 'çmend' rrjetin". Panorama (in Albanian). 9 September 2022. Archived from the original on 9 September 2022. Retrieved 4 October 2022.
  3. ^ Reka, Sindi (26 September 2022). "Kanë kaq kohë që na japin shenja, Don Xhoni dhe Era Istrefi…" (in Albanian). Top Albania Radio. Archived from the original on 7 October 2022. Retrieved 7 October 2022.
  4. ^ Reka, Sindi (27 September 2022). "Don Xhoni dhe Era Istrefi konfirmojnë bashkëpunimin në mënyrën më të bukur!" (in Albanian). Top Albania Radio. Archived from the original on 3 October 2022. Retrieved 11 October 2022.
  5. ^ "Hala – Single by Don Xhoni and Era Istrefi". Spotify. 30 September 2022. Archived from the original on 1 October 2022. Retrieved 1 October 2022.
  6. ^ a b Citations regarding the release of "Hala" by Don Xhoni and Era Istrefi in various selected countries:
  7. ^ a b c d e f Thomson, Zangba (4 October 2022). "Don Xhoni & Era Istrefi release a must-see music video for their 'Hala' single". Bong Mines Entertainment. Archived from the original on 4 October 2022. Retrieved 4 October 2022.
  8. ^ Reka, Sindi (28 September 2022). "Don Xhoni na tregoi një pjesë nga teksti i këngës në bashkëpunim me Erën dhe ne na u duk si dedikim për ish- të dashurën ruse!" (in Albanian). Top Albania Radio. Archived from the original on 11 October 2022. Retrieved 11 October 2022.
  9. ^ a b Pacolli, Burim (2 October 2022). "Era dhe Dafina publikuan brenda 24 orëve: Dy ekstreme, nga e tmerrshmja në brilante – njëra i dha mësim tjetrës". Nacionale (in Albanian). Archived from the original on 4 October 2022. Retrieved 4 October 2022.
  10. ^ a b "Don Xhoni & Era Istrefi – Hala". Swiss Singles Chart. Retrieved 11 October 2022.
  11. ^ "Switzerland Songs: Week of October 15, 2022". Billboard. 15 October 2022. Archived from the original on 11 October 2022. Retrieved 11 October 2022.
  12. ^ a b "Don Xhoni and Era Istrefi – Hala | Official Music Video". Don Xhoni. 30 September 2022. Archived from the original on 1 October 2022. Retrieved 1 October 2022 – via YouTube.
  13. ^ "Don Xhoni dhe Era Istrefi zbulojnë projektin e radhës". Shqip (in Albanian). 27 September 2022. Archived from the original on 1 October 2022. Retrieved 1 October 2022.
  14. ^ Reka, Sindi (3 October 2022). "Jo vetëm miliona klikime, bashkëpunimi i Don Xhonit dhe Era Istrefit po dëgjohet nëpër botë!" (in Albanian). Top Albania Radio. Archived from the original on 4 October 2022. Retrieved 4 October 2022.
  15. ^ "Kënga e Don Xhonit me Erën po bën namin gjithandej". Ballkani (in Albanian). 3 October 2022. Archived from the original on 4 October 2022. Retrieved 4 October 2022.
  16. ^ "Një milion klikime për duetin e Don Xhonit dhe Era Istrefit akoma pa u bërë 24 orë". Telegrafi (in Albanian). 30 September 2022. Archived from the original on 1 October 2022. Retrieved 1 October 2022.
  17. ^ "Era Istrefi dhe Don Xhoni publikojnë duetin 'Hala'". Telegrafi (in Albanian). 30 September 2022. Archived from the original on 4 October 2022. Retrieved 4 October 2022.