Great Eastern was founded in 1977 by New Jersey–based promoter Frederic Greenberg[1] and his wife Nancy.[2]
History
Greenberg, a comic book fan himself, began hosting conventions in 1977 after he discovered that there weren't regular shows in his area[3] of Mount Laurel, New Jersey.[2]
From 1983 to 1987, Great Eastern hosted monthly conventions in Mount Laurel,[2] routinely drawing between 150 and 175 people.[3] Originally based in Boonton, New Jersey, by 1989 the company had moved its offices to Ringoes, New Jersey.[4]
By 1990, Great Eastern was running one-day shows weekly throughout the Northeastern United States, as well as larger shows in cities like San Francisco, Tampa, and Atlanta. The GEC June 1990 convention at the New York Penta Hotel was billed as "the biggest show of the year."[5] In June 1994, GEC hosted one-day conventions in Chicago, Pittsburgh, San Francisco (all on June 5), Minneapolis, St. Louis, Miami (all on June 12), Boston, and Denver (both on June 26).[6]
In 1992, Great Eastern Conventions partnered with Cerebus creator Dave Sim in promoting small conventions in over 20 U.S. locations,[7][2] including Indiana, Oregon, Texas, as well as in South Florida.
From 1993 to 1995, Great Eastern hosted two large-scale conventions annually at the Jacob K. Javits Convention Center and the New York Coliseum,[2] which were dubbed "The New York Comic Book Spectacular." The February 1994 show was affected by a large winter storm which forced about one-fifth of the special guests to cancel their appearances.[8] Great Eastern mounted a "Philadelphia Comic Book Spectacular" in October 1994; Greenberg was soon sued by David Greenhill, promoter of Philadelphia's Comicfest '93, for scheduling the Philadelphia Comic Book Spectacular the same weekend as Greenhill's planned Comicfest '94.[9]
Despite their large fan attendance and expansive venues, Great Eastern's large shows were criticized by many within the industry for pandering to dealers and spectacle. As frequent participant Evan Dorkin stated, "The New York shows are extremely unfriendly to both creators and fans. . . . There is limited programming, limited professional appearances at these shows."[10]
In March 1996, Greenberg, at a very late point, canceled what had been advertised as a larger-than-usual Great Eastern show, scheduled to be held at the New York Coliseum on 59th Street and Columbus Circle.[10][2] As a substitute event, comic book retailer Michael Carbonaro and others on the spur of the moment mounted the first Big Apple Comic Con.[10] Greenberg and Great Eastern Conventions disappeared from the fan convention circuit from that moment forward.
Publications
Greenberg also published two magazines that covered the comics industry, Comic Book Week (est. 1993) and Comic Talk. In mid-1993 he had to cut down the frequency of both publications due to the slowdown in the industry.[11]
Convention dates and locations
This article is missing information about dates, venues, and guests. Please expand the article to include this information. Further details may exist on the talk page.(February 2013)
Dates
Location
Venue
Official guests
Notes
February 22, 1987
Mount Laurel, New Jersey
Budget Motor Lodge
c. 175 attendees; five dealers and about 25 exhibitor tables[3]
^Hibbs, Brian (Feb 1992). "Who Bears the Burden: Retailer or Publisher?". Blood & Thunder. The Comics Journal. No. 148. p. 7.
^Sangiacomo, Michael. "Storm no Match for Comics Fans," The Plain Dealer (Feb. 14, 1994).
^ abNewswatch: Greenhill Sues Great Eastern and Wizard," The Comics Journal #172 (Nov. 1994), p. 40.
^ abc"NYC Comics Convention Cancelled, Fans Irate". Newswatch. The Comics Journal. No. 185. Mar 1996. pp. 18–19.
^"Comic Book Week on Hiatus". Newswatch. The Comics Journal. No. 161. Aug 1993. pp. 27–28.
^Buckman, Rebecca. "Aardvark attracts loyal fans," Indianapolis Star (07 July 1992), p. C.1.
^Turnquist, Kristi. "Comics to Take Seriously," The Oregonian (October 31, 1992).
^Westbrook, Bruce. "Comic book aardvark keeps its maker creative, fulfilled," Houston Chronicle (10 Dec 1992), p. 1.
^"Elfquest '93 Tour". Newswatch. The Comics Journal. No. 156. Feb 1993.
^Sangiacomo, Mike (Feb 20, 1994). "Marvel's Stars Are Going to be Kept on the Run". The Plain Dealer.
^Marquez, Heron Estrada (15 Mar 1994). "Serious about comics: Collectors congregate in Bloomington to pore over the classic and the quirky". Star Tribune. p. 07B.
^Selvin, Rick (21 Oct 1994). "City Hosts a Gala for Comics Lovers". Philadelphia Daily News. p. 63.
^Runnette, Charles (Mar 13, 1995). "I Wanna Rock and Roll Until a Reasonable Hour". New York.
^Szadkowski, Joseph (18 Feb 1995). "A 'Wow!' and a ho-hum from Fleer". The Washington Times. p. E.2.