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Gem Theatre
	Location between Century Theatre and Ford Field
Former names	Little, Rivoli, Drury Lane Europa, Cinema, & Vanguard Playhouse
Location	333 Madison Street; Detroit, Michigan 48226
Coordinates	42°20′15.63″N 83°2′46.22″W / 42.3376750°N 83.0461722°W
Owner	Forbes Hospitality
Type	Wedding venue and general event venue, former movie theater
Seating type	Traditional row and aisle seating in balcony; cabaret tables at stage level
Capacity	456
Construction
Opened	1927
Closed	1978
Reopened	1991
Website
	Gem Theatre
	Century Building and Little Theatre
	U.S. National Register of Historic Places
	Former location in Parking Lot #2, left
Coordinates	42°20′15″N 83°2′47″W / 42.33750°N 83.04639°W
Area	Comerica Park
Architect	George D. Mason
Former location	62 East Columbia Street; Detroit, Michigan 48201
Architectural style	Renaissance Revival, Spanish Revival
NRHP reference No.	85000993
Added to NRHP	May 9, 1985

The Gem Theatre is a historic movie theater building located in Detroit, Michigan. Built in 1927, it shares a lobby with the older Century Theatre next door. The National Register of Historic Places listed both theatres together in 1985 and they were relocated in 1997 to prevent demolition.^[1]^[2] The Gem now serves as a wedding venue and location for other events.^[3]

History

The Twentieth Century Club, a group of prominent local women, built the Century Club on Columbia Street in 1903. In 1927, in order to gain rental income, they built this movie theater next door as part of the Little Theatre Movement. The club closed in 1933 due to the Great Depression, but the adjacent cinema continued. The theater went through a variety of owners who in turn used different names: Little (1928-1932), Rivoli (1932-1934), Drury Lane (1935), Europa (1935-1936), and Cinema (1936-59). From 1960 to 1964, director George C. Scott established a live theater troupe called the Vanguard Playhouse.^[4]

In 1966, it became a pornographic theater called the Gem before eventually closing in 1978.^[5] The National Register of Historic Places listed the two vacant buildings as a single entry in 1985.^[1] Local developer Charles "Chuck" Forbes restored both the Gem and Century and opened them as event venues in 1991.^[4]

But, in 1997, they both faced demolition to clear space for the Comerica Park stadium project, the new home of the Detroit Tigers. Forbes led efforts to preserve the buildings by relocating them both to Madison Street next to the Detroit Athletic Club and across from the Music Hall.^[6] The buildings weighed 2,750 tons and were moved together on 72 dollies, each equipped with a 50-ton jack, for a total cost of $5.5 million.^[7] The five-block move covered 1,850 feet (563 meters).^[2]

That move set the record for the farthest distance a major building had ever been moved according to the Guinness Book of World Records.^[7]^[8]^[9] The History Channel's Mega Movers series featured the project and the National Register of Historic Places approved the move without delisting the building because the architectural integrity was preserved.^[10]

Since the move, the theatre primarily serves as a wedding and corporate venue, although it has also hosted several prominent events.^[3] During Super Bowl XL in 2006, ABC aired Jimmy Kimmel Live! on site for a week.^[11] Hillary Clinton and Bernie Sanders held a town hall during the 2016 Democratic presidential primary.^[12] In 2024, director Yuval Sharon staged Europeras 3 & 4 at the Gem in order to provide a more intimate venue than the nearby Detroit Opera House.^[13]

Architecture

In 1927, the women's organization hired the same architect, George D. Mason, who had designed their clubhouse decades earlier. As a result, the front of the Gem uses the same red brick with sandstone trim as the attached Century Club. They also share a roof and cornice, so the new addition appears original.^[4]

Renaissance Revival details appear prominently on the exterior. The three windows on the second floor each have quoining and balconettes with wrought-iron railing. Between each window, are stone medallions that replaced a canopy in the 1940s. In contrast, the side of the building now facing Brush Street consists of common brick with no windows.^[4]

The interior employs Spanish Revival architecture. The shared lobby includes a wood-beamed lobby with local Pewabic Pottery used for wainscoting. A large arch dominates the 456-seat theater which is decorated with shields, rosettes, cupids, and fleur-de-lis all framed by tongue-and-dart and rope moldings.^[4]