Fulham Road is roughly parallel to King's Road, from Fulham Palace. There are numerous antique dealers and specialist interior furnishing shops, while designer couture outlets have begun to arrive at the eastern end. The section nearest the cinema is known as The Beach, and is home to various trendy bars, pubs and clubs. The nearest underground stations are: South Kensington and Gloucester Road.
It is the home of Chelsea's stadium, Stamford Bridge, which has an official capacity of 41,837. Many Chelsea supporters travel to home games using Fulham Broadway Underground Station.