This is the story of Alexander "Xander" Grande III (Enrique Gil), the rebellious, broken, only child of a hotel magnate, and Maria Agnes Calay (Liza Soberano), the humble, beautiful and hardworking daughter of a strawberry farmer in La Presa, Benguet.[5] They cross paths when Xander crashes into Agnes' strawberry truck while BASE jumping. After the incident, his parents force him to pay for the damages by living and working at the strawberry farm without comfortable amenities, alongside Agnes and her strawberry farm community. Xander's immersion in a different world is not easy for both, but Agnes and the La Presa community transform him from an entitled broken boy into a very charming, understanding, and caring man. Xander and Agnes fall deeply in love with each other. Meanwhile, Xander has unfinished business with his first love, Kate Saavedra (Sofia Andres), who is struggling with their break up. Xander and Agnes' love is further challenged when they get entangled in the strawberry farm land dispute between their families. A mature Xander makes the greatest sacrifice for Agnes, the woman he loves the most, and they part ways. As fate would have it, after two years of separation, they meet again.
Xander's ex-girlfriend and first love, who initially refuses to move on from their relationship. Mentally unstable and emotionally dependent on Xander at the start of the series, she returns and tries to stand in between Agnes and Xander's relationship and does her best to win Xander back. The disastrous events in La Presa is due to her family's (mostly her father's) doing, injuring the strawberry farmers and hurting the Grande family's reputation. After two years of therapy in America, Kate shows self-growth and steadily improves, finally accepts Xander's love for Agnes and stands up against her menacing father.
Second wife of Alex Grande Sr. and Xander's mother. Initially, Bettina is seen as a scheming woman who dislikes Agnes because of the disparity of their socio-economic backgrounds and tries to undermine her and Xander.[6] She eventually warms up to Agnes and recognizes her positive influence on her son. She has lived under the shadows of her domineering mother-in-law and a first wife.
"The manipulative ex-wife", who tries to undermine Bettina in the inheritance fight after Alex dies. She is directly involved in sabotaging the main water supply in the forest.
Almira Muhlach
Marites "Mamang" Calay
Papang's ex-wife and Agnes' biological mother who left them to work abroad as an OFW.
Philippine Pediatric Society Media Awards for Local Television Gawad Duyan
Gintong Kolong-Kolong Awardee
Forevermore
Won
Reruns
The show began airing reruns on Jeepney TV from February 13 to April 7, 2017; from May 26 to September 15, 2018; August 26 to December 6, 2019; and from May 13 to December 6, 2024, under All Time Saya primetime block of Jeepney TV and All TV.
The series also aired on PIE Channel from September 25 to December 29, 2023.
Vermem Seni Ellere, a Turkish adaptation produced by AKN Film, aired on ATV from June 18, 2023, to August 13, 2023, for a total of nine episodes. It starred Buse Meral as Zeliş and Emre Bey as Mehmet.[11]
Forevermore largely received positive reviews from viewers. University of the Philippines film professor Ed Cabagnot attributed the program's success to "lightness and the wholesomeness of the love story." He said that "It is a relief from all the other teleserye saturating television prime time revolving around themes of infidelities and family troubles."[14] Former ABS-CBN president and CEO Charo Santos-Concio praised the series for it "acknowledged the goodness of the Filipino as seen through pakikipagkapwa-tao in a community."[15]
Cultural impact
For the first time in Philippine TV history, the series' principal setting Sitio Pungayan in Mount Cabuyao, Tuba, Benguet, coined as "La Presa", a strawberry farm home to Agnes and Xander, became a tourist phenomenon.[16] The City of Baguio has adopted a resolution commending the show's contribution in the promotion of the tourism in the city.[17]
According to Resolution Numbered 92,[18] the City of Baguio remarked:
"Due to the popularity of the said teleserye, tourists and visitors have been flocking to the City of Baguio to visit and get a glimpse of 'La Presa' which has become an instant tourist attraction for the City of Baguio and Tuba, Benguet."
While the remote place led to growth of businesses with more than 170 roadside stalls set up and became a source of livelihood,[19] the unprecedented influx of fans from across the country, and even abroad, caused traffic congestion and accumulation of garbage in the area.[20] This concern prompted the Supreme Court to issue a Temporary Environmental Protection Order (TEPO) in September 2014.[21] In May 2015, two weeks before the soap ended, the Court of Appeals issued a Writ of Kalikasan and made a Permanent Environmental Protection Order (PEPO).[22][23] In February 2019, the Department of Environment and Natural Resources in Cordillera Administrative Region reminded the public that the fictional community is still off-limits to visitors.[24]
