Forbrugsforeningen

Forbrugsforeningen (The Consumption Society), also called FBF, is Denmark's oldest and largest loyalty club with more than 247,500 members.[1] FBF is a non-profit organisation,[2] that was established 20 April 1886 as Forbrugsforeningen af 1886.

FBF's product is a combined loyalty card and credit card to be used in shops and webshops to earn and accumulate bonuses, also called cashback. The size of bonuses varies from shop to shop. To become a member of FBF, one has to be a member of a trade union.[3] There is a small membership fee.

Awards

FBF won the title as best loyaltyclub in Denmark in 2015, primarily due to the ease of transparency when accumulating bonuses, regular cashbacks without a minimum amount.[3]

References

  1. ^ "Forbrugsforeningen" (in Danish). Danish Pharmaconomist's Society. Retrieved 26 November 2016.
  2. ^ "Forbrugsforeningen" (in Danish). Danish Union of Teachers. Retrieved 26 November 2016.
  3. ^ a b Søren Duran Duus (2 November 2015). "Stor undersøgelse: Her er Danmarks bedste kundeklub : Nyheder om retail og detailhandel - Udvikling og tendenser om butik og detail" (in Danish). detailfolk.dk. Retrieved 26 November 2016.


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