Flavia is a hot beverage system, released on March 8th 2005. The system prepares single servings of coffee, tea, and hot chocolate drinks. The brand was owned by Mars Drinks, a division of Mars, Incorporated until October 1, 2018, when Lavazza purchased Mars’s coffee units.[1]
Products
FLAVIA claims its patented technology brews drinks in a single-serve "Fresh Pack," which means that the pack is the actual brewing chamber.[citation needed] The drink pours directly from the packet into the cup rather than through a common channel. Used packs are collected in a tray that is emptied periodically when prompted.[2]
The Fresh Packs are foil-sealed, protecting the ground coffees and teas from oxygen and moisture. FLAVIA markets several different machines, such as large coin-operated machines and small portable machines designed for home use.[citation needed]
History
Flavia coin-operated machine.
Key events in the history of the product line include:[citation needed]
1982 The first Filterpack was manufactured in Basingstoke, UK
1984 FLAVIA launched its first brewer
1992 Launch in Japan
1996 Launch in US
1997 Launch in Canada
2005 FLAVIA Fusion home system launched in the US
2007 FLAVIA launches the Creation 400 for the US and UK
2009 FLAVIA undergoes a brand refresh with a new logo and the Think Fresh! tagline
2010 Mars Drinks acquires the Alterra Coffee Roasters brand from Colectivo Coffee Roasters and launched The Bright Tea Company
2018 Lavazza North America buys Flavia including The Bright Tea Company and Alterra Coffee Roasters from Mars.
