Fame House

Fame House
Company typeSubsidiary of Universal Music Group
IndustryMarketing
Founded2011; 13 years ago (2011)
FounderMichael Fiebach
Headquarters
Philadelphia, Pennsylvania
,
United States
Websitefamehouse.net

Fame House is a Philadelphia-based digital marketing and e-commerce agency, with satellite offices in Los Angeles and New York City,[1] that specializes in direct-to-consumer services for the music and entertainment industries, focused on building, marketing, managing, and monetizing its clients' online presence.[2][verification needed] Founded by Michael Fiebach in 2011 following years working for DJ Shadow,[3] the company was acquired by SFX Entertainment in 2013 for an undisclosed sum,[4][5] and is the first company to monetize music through BitTorrent[6][7][8] (as a result of which, Music Ally named it one of the Top 40 Music Industry Disruptors for 2013).[9] In 2015, Philadelphia (magazine) named Fame House one of Philly's 20 Coolest Companies.[10]

On May 27, 2016, Universal Music Group announced that it had acquired Fame House from SFX Entertainment, following SFX's filing for Chapter 11. UMG announced that Mike Fiebach would remain as CEO, and Eric Hahn would become the Chief Strategy and Marketing Officer, and that they would report into Boyd Muir, UMG's Executive Vice President and CFO, and Michele Anthony, Executive Vice President.[11][12]

According to Fame House, they claim to have begun with clients such as DJ Shadow, and Pretty Lights, and further claim to have worked with artists such as Eminem.[13]

Eminem's manager, Paul Rosenberg, refers to Fame House as a "nimble, cutting-edge company to support our online marketing, social media, and merchandising endeavors."[2][verification needed]

Following the acquisition of Fame House by UMG, the company has continued to expand, including work with Justin Bieber's e-commerce operation. Philly.com wrote an article following the acquisition, exploring Fame House's place in the expanding Philly music and startup scene.[1]

Eric Hahn, the CMO of Fame House, was named as Drexel University's Young Alumni Entrepreneur Award in 2015 for his work with Fame House.[14]

In 2016, Fame House was chosen as a Philadelphia Future 50 company by SmartCEO Magazine. These awards are given to the fastest-growing mid-sized companies in the region.[15]

References

  1. ^ a b "Will Universal Music help Fame House put Philly back on the pop-music map?". Retrieved 2016-08-19.
  2. ^ a b DiStefano, Joseph (2013-12-17). "PhillyDeals: Society Hill firm markets merchandise for major artists". The Philadelphia Inquirer. Archived from the original on 2016-03-03. Retrieved 2014-09-19.
  3. ^ Hathaway, Jay (2012-07-26). "DJ Shadow and BitTorrent release "first-ever monetized torrent"". The Daily Dot.
  4. ^ Peoples, Glenn. "SFX Beefing Up Digital Capabilities, Plans to Buy Tunezy, Fame House and Arc90". Billboard.
  5. ^ "The World's Top 10 Most Innovative Companies Of 2015 In Music". Fast Company.
  6. ^ Warren, Bruce. "Philly digital tech company Fame House and DJ Shadow launch first-of-its-kind BitTorrent revenue campaign". The Key. WXPN.
  7. ^ Fiebach, Michael. "An In-Depth Case Study On The Pretty Lights + BitTorrent Partnership". Hypebot.
  8. ^ Owens, Simon (2013-02-11). "BitTorrent Courts the Entertainment Industry".
  9. ^ "DISRUPTORS: 40 THINGS CHANGING MUSIC FOREVER" (PDF). Music Ally (317): 5. 2013-04-17.
  10. ^ Shelly, Jared (2015-10-25). "Philly's Coolest Companies 2015". Retrieved 10 November 2015.
  11. ^ Group, Universal Music. "Universal Music Group Acquires Innovative Digital Agency Fame House". www.prnewswire.com. Retrieved 2016-08-19. {{cite web}}: |last= has generic name (help)
  12. ^ "Universal Music buys digital marketing agency Fame House - L.A. Biz". Retrieved 2016-08-19.
  13. ^ DiStefano, Joseph. "SFX Entertainment buys Philly's Fame House". philly.com.
  14. ^ "ALUM IN THE HOUSE OF FAME". drexel.edu.
  15. ^ "2015 Philadelphia Future 50". SmartCEO. Archived from the original on 9 January 2016. Retrieved 28 January 2016.

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